Terrible Jaguar re-brand

[sigma]

Finally! Jaguar's electric super-GT has hit the road. See Britain's Porsche Taycan rival here | Autocar

Prototype for Jaguar's £100k Taycan rival gives a long-awaited first look at the firm's new design language

www.autocar.co.uk

Looks hideous!

 

[sigma]

rebranding won't make their cars good unfortunately.

 

[Minstadave]

Finally! Jaguar's electric super-GT has hit the road. See Britain's Porsche Taycan rival here | Autocar

Prototype for Jaguar's £100k Taycan rival gives a long-awaited first look at the firm's new design language

www.autocar.co.uk

This seems an unlikely to succeed Hail Mary. Maybe the Chinese will like it?

 

[sigma]

The destruction of another classic and classy English brand to appear more standard and a global brand, wonderful.
Lets not start on their push towards EV's and complete stop of ICE.

I am disappointed.

The brand destroyed itself.

 

[Jonnycoupe]

Are we allowed to comment negatively about the almighty Jaguar brand or will someone on here get their knickers in a twist? and not Jonnycoupe

I’m still trying to work out your previous name.

I’m the only person here who’s sat in it I’m sure anyway.

 

[lordrobs]

Just think, there was a meeting where someone presented ideas to a group of decision makers and that was given the green light. Amazing.

 

[sigma]

I’m still trying to work out your previous name.

I’m the only person here who’s sat in it I’m sure anyway.

It says on user profile

Edit - or at least I thought it did? I used to be known as sigma

 

[dlockers]

Finally! Jaguar's electric super-GT has hit the road. See Britain's Porsche Taycan rival here | Autocar

Prototype for Jaguar's £100k Taycan rival gives a long-awaited first look at the firm's new design language

www.autocar.co.uk

WhatCar Award for beating Taycan depreciation

 

[GravyMonster]

This is a GCSE design project being reported as news, right?

 

[Ayahuasca]

I used to be known as sigma

You on that male grindset for one of these new Jags?

 

[Azza]

Looks like an advert for a Vivo or Honor phone.

"create exuberant""
"live vivid'"
"delete ordinary"
"break moulds"
"copy nothing"


Just made me think of Annabel Porter and Bloosh from Parks and Rec.

"asymmetrical overalls"
"Angora toothbrushes"
"locally sourced Italian flip flops"|
"beef milk"

 

[shifty_uk]

That must be a wind up?

They won’t rebrand the entire company with that gucci belt typeface, surely not?

 

[dessimpson]

Let me get this right? JaGuar don't actually have any new cars for sale? What are all the "workers" going to be doing for the next 2 years?
Or are all the workers in China busily re-branding a BYD Seal as a Jag?

 

[Kelt]

Looks bloody awful.

 

[Stu999]

According to a comment on the article in the OP they’ve actually emailed customers about this **** too.

 

[jaybee]

According to a comment on the article in the OP they’ve actually emailed customers about this **** too.

"Yuck! Darling... we need to sell the Jaaaag"

 

[Irish_Tom]

"Yuck! Darling... we need to sell the Jaaaag"

That's JaaaaaG now.

 

[shifty_uk]

What's everyone in the office saying @Jonnycoupe ? Spill the beans, we won't tell.

 

[Nasher]

"Forgot spending money on ways to make the cars reliable, find me the worst font possible and stick that on them!"

 

[Stu999]

The round one with the two J’s reminds me of a Gucci belt.