Tesco Value is being replaced.
- Thread starter flibbage0
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How can you not see it for yourself?
M&S/Waitrose are "at the top"
Sainsbury's
Tesco
Morrisons
ASDA
Iceland
Aldi/Lidl/Netto at the "bottom"
That's how I see it. Iceland is only fractionally above Aldi, Lidl and Netto though.
I'd say thats pretty much spot on - add the co-op in there on a par with Morrissons/ASDA
Yes but the sort of people the stores are nearest to is planned...
The store's themselves are well aware of the demographics they attract and people are employed to find optimum locations for stores based on this data and data they have of the areas in which they want to open a store.
The value range was a good idea - some of it was simply economic sabotage - almost the exact same product packaged in a different way so as to not lose the ***** market to competitors but without having to lower prices across the board when your other customers, who are put off by the idea of buying the 'cheap' brand, will be happy to pay more.
How can you not see it for yourself?
M&S/Waitrose are "at the top"
Sainsbury's
Tesco
Morrisons
ASDA
Iceland
Aldi/Lidl/Netto at the "bottom"
That's how I see it. Iceland is only fractionally above Aldi, Lidl and Netto though.
Iceland is ****, the food is frozen garbage, Aldi and Lidl do some nice stuff and the veg they have is as good as Tesco and Asda
Only been in Waitrose once and walked out. Co Op is mega expensive for what is offers, Home Bargains + B&M are great for cleaning stuff/toiletries and sweets/pop loads cheaper than supermarkets, went in B&M and bought some branded boil in the bag rice for 70p and Asda wanted £2 for the same thing
I drive a Mondeo and shop at Waitrose & Sainsbury's, not Tesco
It boils down to which is closest/most convenient; in Cambridge the choices are Sainsbury's or Sainsbury's local unless you're prepared to trek out further afield.
There's a Tesco pretty much everywhere, except within quick walking distance of the market. And close to the market there's Marks and Spencer and Sainsbury's.
Soldato
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Most of the value range is noticeably lower quality and usually rank, but there are a few diamonds in the rough. For example, value butter - It's easily as good as more expensive varieties and around 25-50% cheaper than most of the branded stuff.
I even tried the value shaving foam which cost something stupid like 26p a can, and was easily as good as the ones costing up to £2.50.
If you avoid the whole range because of stereotypes, and thus waste money unnecessarily, then quite honestly you're a mug.
Associate
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^ pretty much this, except I'd say M&S is fractionally above Waitrose.
Personally if I want something nice, or to give someone for a present (such as chocolates etc) I'll go to M&S. If I'm getting general groceries I'll go to Tesco. I'd be perfectly happy to go to Lidl except they only ever have one checkout open and you have to wait about 15mins in a queue whereas in tesco you can just go through the self service instantly and they've always got plenty of checkouts. Also in tesco if you can't find the product you're looking for there are always staff around nearby, moving crates etc, whereas in Lidl/Aldi the only staff member in the whole store is the one behind the till so you can't exactly go up and interrupt while they're serving someone.
Iceland is the only shop on the list I'd avoid like the plague, and that's only a half-simile.
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Soldato
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It's not just a matter of tightness, the rich don't get(/stay) rich by spending money needlessly afterall.
How can you not see it for yourself?
M&S/Waitrose are "at the top"
Sainsbury's
Tesco
Morrisons
ASDA
Iceland
Aldi/Lidl/Netto at the "bottom"
That's how I see it. Iceland is only fractionally above Aldi, Lidl and Netto though.
wow just wow....... a lot of people dont make the effort to go out of their way shopping you know.... and i see plenty of people in M&S that obviously arent rich, i see plenty of people in iceland that are well of but not snobs aswell
most people i know stopped caring about other peoples perceptions along time ago and dont plan where they will shop based on what others will think of them.
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Soldato
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M&S in newcastle has the best location to keep the lower classes out
http://maps.google.co.uk/maps?q=ne4...=csgSLSeXbXILrNnb2FBt4g&cbp=12,100.49,,0,4.15
they choose a location that is at a bus station... maybe M&S customers cant afford cars?
btw the exit/entrance on the other side leads onto the highstreet so you can guess what shop everyone who gets the bus into the city centre takes a short cut through right
but i guess if the adverts tell us only rich people goto M&S to buy ferrero rocher then it must be true
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location is everything if your a snob, surely you dont want to shop in M&S if its backed onto a bus station and surounded by common scum? you never know they might even be breathing the same air as you or even worse inside the same store! heaven forbid some football top wearing loon is behind me at the till
Bought some Norpak from Aldi, just tastes like Lurpak but about £1 cheaper, made with the same amounts of stuff Lurpak is cant beat it.
You'll get well off people shopping at Lidl, 'cause you get tight people in any socio economic group... although most of their customers will be less affluent people, as affluent people will shop in one of the nicer supermarkets (Waitrose/M&S). You won't see many ****** shopping in M&S for food (as they can't afford t), but you will see well off people in the rubbish ones (as they're just tight).
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My home town has a Co-op, a Waitrose and a Lidl (the Co-op being a medium sized high street one, whilst the other two are larger shops outside of the town). I think it's reasonable to say that a massive range of people buy from the Co-op, as it's convenient/easy to go there and pick up random stuff, if you need it... whereas the Waitrose is used by affluent/well off middle class people (and upwards), whilst the Lidl is primarily used by less affluent people
have a Lidl 5 min walk from house and Aldi about 15 mins driver from house and most people that go in are pensioners or families. Lidl only opened a few years ago and takes loads of trade from the Co Op (was a Somerfield) that is right near, these days brand snobbery and shop loyalty has long gone.
Of course I do, I want them to SEE how much better I am compared to them.