AMD repeatedly launching late and a few percent cheaper ain't going to cut it,especially when Nvidia has much more stock too. RDNA4 should have been out last year,so the cards were compared to the RTX4000 series. Using old TSMC 4N 5NM and ancient GDDR6 and they still can't get these out,when Nvidia is moving onto GDDR7,which means there will be power savings too.
But AMD is going to launch these when the RTX5000 series is out and will look even more behind and the tariffs will further increase price.
As usual AMD are more concerned with trying to clear out old stock at a minimal discount and match Nvidia pricing. Now we are hearing March is when these cards will actually have volume,this is going to be another disaster unless they are priced cheap. In the end if this is another useless launch,with poorly supported features,limited stock,etc they should honestly just give up and concentrate on consoles and integrated graphics.
99% of people won't bother waiting for them - even those who would consider them.
Ever since their rubbish "we are a premium" brand marketing strategy their share has disintegrated. Nvidia spends lots of money on marketing and features and bothers to do proper launches.If AMD want's to do the same they need to spent more money and effort.
Most system integrators won't touch AMD with a bargepole if they are launching at the same time as Nvidia(or later) and with less volume. The laptop RTX4060 is the second most popular dGPU on Steam,because it's easy to find. AMD cards are hard to find,because system integrators can't be bothered with them.
I would agree with them - why wait for AMD if there is no real advantage in time to market and cost for them over Nvidia? The mainstream RDNA3 cards launched after the RTX4000 equivalents.
The only selling point left for AMD is moar VRAM. But because they launch so late,Nvidia will end up finding ways around that too.
