*** The AMD RDNA 4 Rumour Mill ***

[Grim5]

retailer who has 9070XT and 9070 cards in stock provides some more information on the situation

He says there is a lot of uncertainty for him as these GPUs were originally supposed to go on sale on January 23rd.

He also reveals the original prices: the 9070XT had an MSRP of $899 and $749 for the 9070 non XT. He does not yet know what the new prices will be, which creates more uncertainty as to what happens next, I assume he's already paid for his stock.

From the prices alone you can see why AMD could not announce this at CES. $899 for the 9070XT is brutal, the 5070ti at $749 completely ruined it

Retailer confirms PowerColor Radeon RX 9070 XT Red Devil Limited Edition is in stock, talks AMD pricing strategy - VideoCardz.com

Red Devil Limited Edition teased by retailer A large retailer in Bulgaria (Gplay) has an interesting video on Radeon GPUs. The video uses our article as a background, an article about AMD’s Radeon RX 9070 launch date based on the company’s announcements. The retailer is clearly not trying to...

videocardz.com

 

[Murphy]

No wonder there's been pushback. Asking people to pay an extra two hundred dollars/pounds, or more, for a card that performs only slightly better than something they can buy for $600-700 was never going to work.

 

[CAT-THE-FIFTH]

retailer who has 9070XT and 9070 cards in stock provides some more information on the situation

He says there is a lot of uncertainty for him as these GPUs were originally supposed to go on sale on January 23rd.

He also reveals the original prices: the 9070XT had an MSRP of $899 and $749 for the 9070 non XT. He does not yet know what the new prices will be, which creates more uncertainty as to what happens next, I assume he's already paid for his stock.

From the prices alone you can see why AMD could not announce this at CES. $899 for the 9070XT is brutal, the 5070ti at $749 completely ruined it

Retailer confirms PowerColor Radeon RX 9070 XT Red Devil Limited Edition is in stock, talks AMD pricing strategy - VideoCardz.com

Red Devil Limited Edition teased by retailer A large retailer in Bulgaria (Gplay) has an interesting video on Radeon GPUs. The video uses our article as a background, an article about AMD’s Radeon RX 9070 launch date based on the company’s announcements. The retailer is clearly not trying to...

videocardz.com

AMD have lost the plot. Even ignoring Nvidia pricing for one moment,they wanted to charge over £600 for a card around 30% faster than an RX7800XT. The RX7800XT was launched at £480,so there was zero price/performance uplift.

But considering the RX7900XT dipped even below £600 and was frequently under £700,AMD was trying to sell you an RX7900XT with 4GB less VRAM and better RT for the same street price.

So they basically were not going after mainstream markets. So unless there is some 4D level Jebait and AMD is trying to really play mind tricks with everyone,then what was AMD PR meaning by this:

AMD talks RDNA 4 advancements and RX 9070 series Pricing - OC3D

Frank Azor has started talking about AMD Radeon RX 9070 GPU pricing and performance. Expect a full deep dive at a later event.

overclock3d.net

We’re going to bring a very competitive product. Everyone will win with this launch. It will be worth the wait.


In two generations (RDNA2 and RDNA3) we did that. We started making $1,000 graphics cards. When you want to make a full stack you need three or four chips, and that requires a lot of resources (people, money, time).


Mid-range chips cost more because of the additional expenses inherited from the higher end. Most users want absolutely everything that’s out there, which the competition has above $1,000, but that’s not our advantage.

The Radeon RX 7800 XT and RX 7900 GRE offered aggressive pricing for their performance. The market responded well in a market where prices are constantly rising. AMD continues to focus on being a value-for-money company. When we announce RDNA4, we’re going to announce a powerful graphics card. It’s not going to be a $300 card, but it’s not going to be a $1,000 card either.


We’re going to have something that most people will say is a good product at a good price. We think people will really like it. Its balance of power and price will be similar to the RX 7800 XT and RX 7900 GRE.

So they basically meant FPS per USD is similar to an RX7800XT?

 

[uscool]

They have lost the plot , that's not mid tier pricing or help with any market share

 

[Bidley]

retailer who has 9070XT and 9070 cards in stock provides some more information on the situation

He says there is a lot of uncertainty for him as these GPUs were originally supposed to go on sale on January 23rd.

He also reveals the original prices: the 9070XT had an MSRP of $899 and $749 for the 9070 non XT. He does not yet know what the new prices will be, which creates more uncertainty as to what happens next, I assume he's already paid for his stock.

From the prices alone you can see why AMD could not announce this at CES. $899 for the 9070XT is brutal, the 5070ti at $749 completely ruined it

Retailer confirms PowerColor Radeon RX 9070 XT Red Devil Limited Edition is in stock, talks AMD pricing strategy - VideoCardz.com

Red Devil Limited Edition teased by retailer A large retailer in Bulgaria (Gplay) has an interesting video on Radeon GPUs. The video uses our article as a background, an article about AMD’s Radeon RX 9070 launch date based on the company’s announcements. The retailer is clearly not trying to...

videocardz.com

The retailer didn't reveal any prices, the article is poorly written - the retailer said the 9070xt would retail for "close to the 7900xt" then Videocardz say the price was $899 - literally the MSRP of the 7900xt

But yeah, those prices are a complete bust. Good thing they didn't launch last week!

 

[ICDP]

If that is true then AMD are truly delusional. They were offering sub 4080 Super performance and VRAM for only $100 less, one year later.

Part of me says this is BS, but yet another part thinks AMD are this stupid.

 

[CAT-THE-FIFTH]

If that is true then AMD are truly delusional. They were offering sub 4080 Super performance and VRAM for only $100 less, one year later.

Part of me says this is BS, but yet another part thinks AMD are this stupid.

It explains everything we saw though:
1.)The new naming strategy of RX9070(RTX5070) and RX9070XT(RTX5070TI)
2.)The huge cards,with huge coolers and large number of power connectors
3.)The sudden withdrawal of the launch. If AMD had priced these cards too low,they could simply have increased RRP at the last minute. But if they had priced them too high,they would need to allocate funds to try and support the launch.

So this is another Vega 56 with limited edition launch pricing now? It could be AMD PR is playing a sophisticated campaign of 4D Jebait like ATI did with the HD4870,but AMD did the RX7900XT when they got jebaited by an overpriced RTX4060 12GB,RTX4070TI 12GB.

---

 

[ICDP]

The retailer didn't reveal any prices, the article is poorly written - the retailer said the 9070xt would retail for "close to the 7900xt" then Videocardz say the price was $899 - literally the MSRP of the 7900xt

But yeah, those prices are a complete bust. Good thing they didn't launch last week!

Yeah, seems more like a translation issue to me, or pure clickbait nonsense from a notorious clickbait nonsense web site.

The 7900 XT is currently available for about $790 USD after conversion and 20% VAT in Bulgaria. So maybe he was saying it was close to that in price. That could mean the MSRP is was going to be closer to the $699 until Nvidia announced the 5070/Ti prices.

 

[The Crapman]

There's been quite a few 7900XT around for 600-650 recently, that might be an indication as to the 9070XT pricing, or just tempting buyers into jumping the gun as they might be worth less come 9070 launch

 

[Bidley]

Yeah, seems more like a translation issue to me, or pure clickbait nonsense from a notorious clickbait nonsense web site.

The 7900 XT is currently available for about $790 USD after conversion and 20% VAT in Bulgaria. So maybe he was saying it was close to that in price. That could mean the MSRP is was going to be closer to the $699 until Nvidia announced the 5070/Ti prices.

Yeah that's what I'm taking away from it, probably somewhere between $700 and $800 - it's too high however you look at it.

Either way it's positive that they're revising the pricing, although if manufacturing costs are high to begin with (as they seem to be due to die sizes) then it remains to be seen what they can do.

 

[Murphy]

The retailer didn't reveal any prices, the article is poorly written - the retailer said the 9070xt would retail for "close to the 7900xt" then Videocardz say the price was $899 - literally the MSRP of the 7900xt

Even if we take the current price, in the $650-750 range, of a 7900 XT and add 500 BGN ($265 - £213) all that does is puts in the price that the 7900 XT launched at.

If anything the article is being generous with its interpretation because adding $265 - £213 would either put the cost of a 9070 XT at the same as the MSRP of a 7900 XT, or mean they were expecting people to pay more than $1k.

 

[Bidley]

Even if we take the current price, in the $650-750 range, of a 7900 XT and add 500 BGN ($265 - £213) all that does is puts in the price that the 7900 XT launched at.

If anything the article is being generous with its interpretation because adding $265 - £213 would either put the cost of a 9070 XT at the same as the MSRP of a 7900 XT, or mean they were expecting people to pay more than $1k.

Which is not what the retailer actually said, which was between 7800xt and 7900xt pricing.

EDIT: yes I see what you mean, 500BGN more than the 7900xt. That's crack-smoking territory and I simply can't believe that's true

 

[Firegod]

What does jebaited mean? I'm not down with the kids anymore.

 

[Armageus]

What does jebaited mean? I'm not down with the kids anymore.

Tricked, baited, trolled or some combination

 

[Firegod]

Tricked, baited, trolled or some combination

Cheers. That makes sense now.

 

[aminegriffy]

I'm a console player who just recently moved to PC, and it's insane to me that $750 is considered mid range these days in the PC world for just one graphic card then you have to add the CPU/Motherboard/RAM/Case/SSD/PSU etc..

Pricing is getting out of control that we might see an $800 PS6, and people would still consider it good value following these GPU pricing trends.

 

[GuruJockStrap]

What an absolute omnishambles of AMD’s own making.

 

[Boomstick777]

What does jebaited mean? I'm not down with the kids anymore.

At this point it's sort of an acronym for AMD's GPU marketing and launch strategies

 

[ZG002]

People were outraged when I said I'd pay £600 for the 9070XT early in this thread lol.

This delay and strange none launch was always about the price, be lucky to see that 9070XT south of £700 now imo. They seem to have painted themselves into a corner, no wonder they want FSR4 working as they will expect it to show more value..

Again fingers cross they do more, but unless they are willing to support the price and really cut the profit out of it I can't see it.

What a £%^& gpu gen from all parties, only intel can be excused with them being new to the gpu game.

 

[ZG002]

I'm a console player who just recently moved to PC, and it's insane to me that $750 is considered mid range these days in the PC world for just one graphic card then you have to add the CPU/Motherboard/RAM/Case/SSD/PSU etc..

Pricing is getting out of control that we might see an $800 PS6, and people would still consider it good value following these GPU pricing trends.

Yeah, that is a worry to some extent.

It wouldn't sell mind, but I could see them giving it a bash lol.