Yea, i know from people like yourself that certain models have gone on sale for short periods, even that i could've got one cheaper from the EU had i been more confident in my knowledge of importing things in a post Brexit world.I got mine a year and a half ago now for £700 with a free game. Got £50 for the game so all in £650. No much different to todays pricing. There was nothing on the market at the time that could come close. The £700 price only lasted a day but was at £750 with the game loads back then so selling Starfield which the game was would have got you close to £700.
There were just other things to spend time/money on so buying a new GPU always ended up sitting on the back-burner.