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All of the aftermarket companies push the prices up anyway, so theres always a range of a few hundred between brands. If they are serious about the mid market share they need to price well to do some serious damage to nvidia. Although the 5070/60 will release later so maybe they will just lower the price to cancel out AMD. Can only be a good thing i guess.Would sell well and review well i suppose. But won't gain them meaningful marketing share unless nvidia price their alternative at a much higher price point.
To gain meaningful marketshare and be disruptive they need to go to £399-449 imo.