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Competitor rules
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Soldato
I think the interesting question here is much like the old chicken and egg thing.
Are there more pre-builds with Nvidia cards in because they're reacting to trends and pre-builds with Nvidia cards in are more popular so they offer more options with Nvidia cards in or are Nvidia cards more popular because there are more options with Nvidia cards in?
Do AMD need to do something to get more RDNA 4 cards in pre-builds (e.g. cheaper OEM parts) in a hope that it's the second one (of the above scenarios) and that giving more options will encourage people to buy more pre-builts with AMD cards in?
I do wonder how much influence having the "best" card has on the perceived quality of the whole line-up? Obviously we know that with RDNA 4 AMD aren't trying to compete at the top end, but how much difference would it make if AMD released a 4090 type card that was so much clear of anything Nvidia released? Would the fact that if you want the fastest graphics card this generation you need to go with AMD give the impression that AMD cards were better? Is it enough to do that for 1 or 2 generations at this point?
I am curious to know what AMD's tactic to gain marketshare will be. I can't see how just not releasing high end card will make any difference (except perhaps to production and R&D costs).
Anyone looking at this just watch the original video by Mark Cerny, he does a very good job of explaining it himself, Daniel Owen really isn't adding a lot to this, all he's doing is playing the Mark Cerny video at double speed so you can't really understand it and then repeating what Mark Cerny said in slow motion with a sprinkling of stating the obvious, its obnoxious.
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Gotta get those views for a few extra pennies in the jar. These people would commentate over a video of someone taking a dump and try to break it down for the viewers ffs.
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I'd rather watch that and I don't want to. At least it would be different. Curious to see who would be the most creative with their "break down"
Associate
Pretty sure AMD have no idea what a tactic is beyond hoping your "competitors" drop the ball somehow "cough cough Intel".
What tactics are they meant to use when people will buy the same brand over and over and over, and only want AMD to be competitive so they can get the Nvidia card a bit cheaper? The onlyfans girl of your choice for a week to cater to every sordid whim with the purchase of this gpu?
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Soldato
- Joined
- 14 Aug 2009
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Tactics: offer at least the same feature set as the competition at a reasonable price and try not to auto sabotage yourself during launch.
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Caporegime
- Joined
- 18 Oct 2002
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And when\if they do that, most people still buy nvidia. Next...
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Soldato
- Joined
- 14 Aug 2009
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They also bought Intel up to a point.
Soldato
But they didn't really. Let's see if it makes a dent in the steam hardware survey some day...
If people are buying Intel, if you read the room it again says maybe nvidia are being too greedy with their prices (or stingy with their vram)!
If people are buying Intel, if you read the room it again says maybe nvidia are being too greedy with their prices (or stingy with their vram)!
Intel didn't inherit an overinflated history of driver issues from anyone, amd on the other hand did. You just have to look at tech pages on Facebook and almost anytime an amd gpu is mentioned you see the 'bad drivers' line trotted out like this is still 2004. The fact it still persists to this day means it's something they're unlikely to shake.
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Soldato
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- 14 Aug 2009
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They've had the same stigma when they were at 40%+ or whatever it was their highest market share.
Right now they're too far behind nVIDIA in terms of features and the drop in prices came along at a time when it doesn't really matter. Their timing is wrong almost all the time. Heck, look at R290/x, it was a good card and yet some "smart" guy decided to throw on a crap cooler so it could be loud and down clock due to overheating. Both issues solved with 3rd party coolers, but the harm was done... (well, even their "premium" partner Sapphire had QC issue as 2 Trixx cards that I've had gave me rattling noise due to a fan that was faulty). Latest is the hot spot bug... You can't mess up like that, they're not nVIDIA.
They just don't invest enough in R&D to catch up with nVIDIA. Things will no change by themselves and if they adopt the loser attitude (people will not buy us anyway), then they should get comfy at a couple percent market share in the dedicated GPU market.
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I wouldn't say that, the 6000 series competed with and beat nvidia 3000 series gpu's in raster and that was only a few years ago. Before the 6000 series appeared people were expecting a little faster than 2080ti but it easily blew by that benchmark. The mistake amd made was stripping things out of the gpu and making it more of a gaming centric gpu, NVidia introduced ray tracing and dlss which makes use of the hardware. AMD has made use of hardware on the gpu for ray tracing but their upscaler is software, now they're pivoting back to being unified again so they can make use of a hardware upscaler instead of relying on software.
AMD in the past has brought out things like truform, trueaudio and they seem to have a niche uptake before vanishing.
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Soldato
Radeon RX 8800 XT reference GPU design might have just been leaked by AMD.
Caporegime
- Joined
- 18 Oct 2002
- Posts
- 30,977
Looks liek a de-badged Strix card to me.
Associate
Looks like a generic, 3-fan video card alright.
I like the previous 7-series ref design that's all black with red accents much better. That said, for me, it can looks like a pile of rocks as long as it cools the card.