The Apprentice Series 7

simulatorman said:
Slippery and slimy he is and his time will come.
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I'd say that is Leon, not Jim. Total slimeball.

Jim's biggest mistake was not putting his hands up and saying that the name was poor, but it was the PM that defined the strategy, and he didn't even have to use it in the first place etc

Going toe to toe with AMS is always a recipe for disaster. Up until this point he seemed like the best candidate, but has a tendency to come up with ideas that offend the critics (slangatang, everydog etc).

He's still my favourite, but I think Tom will win now.
 
Greebo said:
I thought this as well. I am 99% convinced he meant to use "they're"
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Thing is the whole concept was a play on words. He had to choose one phrase or the other, i.e:

"see their light" - correct for Cats Eyes
"see they're light" - correct for Cat Size

Because the label was Catsize it naturally felt a bit weird to see "see their light" but I think it was just an error of judgement in deliberately picking such a convoluted tagline rather than any failing in his grammar.... both were correct depending on how you took the product name, the problem was that the product name was extremely close (just missing a space) from one of the two phrases so it feels wrong. But as a point of principle he had to DELIBERATELY choose the 'wrong' grammar in order for users to try and make the connection to Cats Eyes, which wasn't immediately apparent (didn't notice any Cats Eyes on the tin - but maybe I didn't look closely enough).

It took me ages to 'get it', it wasn't until we reached the boardroom when he mentioned double entendres that I finally twigged, oh yeah, he's talking about 'cats eyes' not just 'catsize'. And that in itself is the problem, why it was met with such disdain from his team, because it wasn't an obvious pun or anything that 100% of people would get straight away.

edit: anyway as for the series progression, this week we got a glimpse for the first time of Jim maybe letting his mouth run away with him. He is EXTREMELY good at thinking on his feet, when they are doing pitches he's always the first to come up with an answer to a potentially difficult question. But he started getting into a debate with Lord Sugar and that rarely ends well... sometimes I think you need to just say "ok fair cop guv" and let the dust settle rather than be provocative by fighting back.

Melody seems capable, annoying arrogance although ultimately as I like to say, it isn't arrogance if you really are that ****ing good (remains to be seen).

Tim is easily the most likeable for me, good numbers man with some insightful thoughts but geek tendancies means he struggles to get heard. Sort of candidate that I think may benefit as the process moves on and more candidates are whittled down, meaning he's got more room to show what he can do without getting shouted down.

Leon simply doesn't have what it takes for me, you could tell he wasn't happy about pitching but got railroaded into it, I think Glen was setting him up as the fall guy "nope you don't need to help with anything else, spend the whole day preparing your pitch and make sure you nail it 100%".

Natasha I'm unsure on, seemed to come into her element a bit this week making the commercial, and was clearly noticed by LS as having done well on the task.
Vincent deserved to get fired simply for bringing her back in the boardroom, what a muppet.

Glen I thought had potential until this week but he seemed to be in a situation whereby as PM he felt he had to exert his authority at every opportunity, taking all the decisions and demanding respect from his team. The best PMs are facilitators, not dictators.

Susan - impressed me in early weeks but may be fading

Zoe - quite feisty when she needs to be, time will tell

Edna - not my cup of tea at all, completely failed on the mobile app pitch, very much style over substance I feel

Helen - total nothing candidate, had to look her up on the website to remember she was in it
 
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HangTime said:
Thing is the whole concept was a play on words. He had to choose one phrase or the other, i.e:

"see their light" - correct for Cats Eyes
"see they're light" - correct for Cat Size

Because the label was Catsize it naturally felt a bit weird to see "see their light" but I think it was just an error of judgement in deliberately picking such a convoluted tagline rather than any failing in his grammar.... both were correct depending on how you took the product name, the problem was that the product name was extremely close (just missing a space) from one of the two phrases so it feels wrong. But as a point of principle he had to DELIBERATELY choose the 'wrong' grammar in order for users to try and make the connection to Cats Eyes, which wasn't immediately apparent (didn't notice any Cats Eyes on the tin - but maybe I didn't look closely enough).

It took me ages to 'get it', it wasn't until we reached the boardroom when he mentioned double entendres that I finally twigged, oh yeah, he's talking about 'cats eyes' not just 'catsize'. And that in itself is the problem, why it was met with such disdain from his team, because it wasn't an obvious pun or anything that 100% of people would get straight away.
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Suddenly it is genius :O
I think it was a case of being so overthought that no one else got it which is why it didn't really work. Its just too complex to be a brand name I think.
 
Over thought my ass.

What the hell does cats eyes have anything to do with a slimming food for fat felines? :p
 
DJmartin said:
Suddenly it is genius :O
I think it was a case of being so overthought that no one else got it which is why it didn't really work. Its just too complex to be a brand name I think.
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They should have just named it Cats Lite or something.

Then they could have had the slogan underneath

See they're lite..see their light and a logo with a cat with a sun behind it? :P

Just my little brainstorm.

I think the mistake was that their was a play on two phrases, and Glenn assumed that people 'would' get it, which is very dangerous. People are generally idiots, and the simpler the better. It was too confusing at a glance, and it's success at a glance what they needed, especially when people will just be scanning shelves in a supermarket.
 
HangTime said:
Thing is the whole concept was a play on words. He had to choose one phrase or the other, i.e:

"see their light" - correct for Cats Eyes
"see they're light" - correct for Cat Size
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Either way it sounds like a bad Asian (Engrish) translation to me. :p

Simply "See the light" would have been better, or something like "Lighting the way to a heathier future".
 
^^not saying it was a great tagline by any stretch of the imagination (it wasn't, and it took me 20mins to 'get it'), just I think the grammar brigade who think it was due to the guy not knowing the difference between "their" and "they're" are wide of the mark.
 
HangTime said:
^^not saying it was a great tagline by any stretch of the imagination (it wasn't, and it took me 20mins to 'get it'), just I think the grammar brigade who think it was due to the guy not knowing the difference between "their" and "they're" are wide of the mark.
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When I say "Suddenly it's genius" I probably should have used some [sarcasm][/sarcasm] tags :p
 
Assuming the teams stay as they are (which they won't, very unbalanced due to the double elimination) I reckon Susan Ma will go from her team or Jim from his. This is a huge shame as I really wanted Jim to win but it seems he is a marked man and Sugar will get rid asap.

Susan got away far too easily with telling her team she could sell 60 on her own and then not being able to sell half as much. Well they weren't her exact words but as Zoe did, I'm paraphrasing :p
 
simulatorman said:
It will be full of rubbish. :D
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I laughed. :( Kill me now.


Any who enough of simulatorman's bad jokes. I don't think Jim will go tonight, with the buying task he seemed capable of negotiating a price, for the steaks he did really well. So with this I think he'll do rather well and he seems to be one of the only ones who likes getting into the thick of it and doing some physical work, if you use the massaging as a example. :D
 
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