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Nice, apparently signing a Kit deal with Adidas too...

Arsenal are set to announce a new kit deal with German sportswear giant Adidas to replace their current agreement with Nike. The Gunners will receive £22m a year, an increase on the £8m a year they earn currently.
Full story: The Times

More Monies, More (Or better) signings (Hopefully...), More success, More appeal... Domino/Snowball effect, etc, etc
 
The deal's not as good as it first looks. The £150m covers 5 year shirt sponsorship, training kit and extends stadium naming rights until 2028.

To put that into perspective, Utd have just bought out their £10m per year training kit deal because they thought it was too low and Arsenal were already getting £3.5-4m per year for the stadium naming rights, which most believed to be a terrible deal.

Even an extremely conservative increase to £5m per year on the stadium side of things will account for £35m of the £150m, leaving £115m for both shirt and training kit.
 
The deal's not as good as it first looks. The £150m covers 5 year shirt sponsorship, training kit and extends stadium naming rights until 2028.

To put that into perspective, Utd have just bought out their £10m per year training kit deal because they thought it was too low and Arsenal were already getting £3.5-4m per year for the stadium naming rights, which most believed to be a terrible deal.

Even an extremely conservative increase to £5m per year on the stadium side of things will account for £35m of the £150m, leaving £115m for both shirt and training kit.

Not that great then. When did the stadium deal run out before the newly signed contract?
 
Not that great then. When did the stadium deal run out before the newly signed contract?

2021. It depends what value you put on the naming of the stadium, personally I think it's of little value now as it's become known by that name now, so it's likely to always be called that. Not that I use that name.
 
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