Soldato
agree, take food in that's brought else where works out a lot cheaper
I assume you do this when you go to the pub as well since the drink in there is so ridiculously overpriced compared to the off-licence.
Cinemas can't survive on ticket sales since most of that money goes back to the distributors which then feeds back on up the line to the film making companies, they need the shop to turn a profit (for some reason they feel a need to do this rather than just run the cinema as a charity). They also can't sell stuff as cheap as ordinary shops either due to the larger overheads and the fact that they can't buy in as much bulk as say Asda or Spar. Fair enough the popcorn and drinks generally have mark ups in the region of hundreds%+ but again this is to make money and for cinemas the popcorn and drinks are generally the biggest sellers.
In saying that I have seen some cinemas which I think go overboard with the prices but it's still not fair to compare them to a highstreet supermarket.