The IQ difference in that vid is night and day different between the two. Everything looks washed out(except that one distant building) on the Titan X, the texture quality everywhere is poor. It frankly looks like Ambient occlusion isn't enabled at all, or something because where it should be darker and where there should be and is definition on the Fury, it's entirely missing on the Titan.
At 36 seconds where you are coming up to the edge of the building. Both the building, the reds, the shadows on the building, on the AMD side you have a much darker purple/red colour in the shade and the light shaft against the building looks like a light shaft. On the Titan the red/purple is stupidly bright and the same light shaft basically just looks like a blurry slightly lighter band.
At the same time and over the following 10 seconds. The tree Nvidia side is a blurry mess with no definition and the building on the next corner is again washed out.
The whole video throughout, textures appear better/sharper, particularly any text. There is no way these are even close on IQ comparison. I would say some setting is being over ridden somewhere because the Titan X looks significantly worse, everywhere except possibly reflections which looked maybe a bit better in places.
At the very start when standing still just after everything comes in focus you can see crap all over the road WAY further into the distance and the car model is different, a little further along the road there is extra debris though you don't look down and it's a bit blurry, no idea what it was, a tire, but something else missing from the Titan. Also text quality on the sign and the definition in the tree behind it, it's like the Fury is playing at a higher resolution the difference is so big.
Either the game is buggy and hasn't applied the same settings or Nvidia has 'optimised' this in drivers which gains performance by leaving out detail.
EDIT:- just noticed at the start, the lines in the middle of the road, there are like 2 on the Titan then nothing and they just magically appear as you get closer, on the AMD card they are into the distance from the start.
Seriously there are some monumental differences here, draw distance, sharpness of textures, all the text, the definition in the trees.
This is where either people will go du'h, it's faster but looks worse OR, Greg will be like "ha, I switched the names, Titan is on the left Fury is on the right"... and I'll cry.
EDIT 2:_ seriously watch the road around the whole place, alongside the building with the billboard as you round the corner to see it there are arrows on the road and then text on the road itself. On the Titan card they are appearing ridiculously late, they are invisible from distance, close up they pop up first blurry and get progressively more vivid, the text in particular is obvious as hell.
Draw distance isn't even remotely close on the two images.