That's interesting, as I like mine. Like you, I've never had to put it over about 50%. Because of its 'tall and thin' profile it does do a good job of blowing air in a 'cyclist shape' so to speak, but I'm just not sure if I should be trying to point it more up, or it's normal to cool legs and torso, but not head. I mean, I guess legs are doing the work and torse is the main thing you want to cool, but sweat is more noticeable from the head. (I have also used it linked to my heart rate, which is kinda cool. I've used linked to speed, which is fun for the realism, but doesn't work for cooling when you do a long climb!)