They don't need to if they never get stock.Always being that price and I suspect now they are making little or a loss, so would not be surprised if they adjust pricing up as well.
Yes, first it was exchange rate issues, now it's supply shortages.Actually the recent graphics launches, the early adopters have pretty much won every time recently, prices seem to be either increasing in general or you simply get less for same money.
Sounds nice but GPUs tend to be a much larger portion of a build's cost than the SSD.But on the flip side, I've just made a truly amazing SSD deal which will go live in coming hours/days. So its not all bad.
Can't imagine how bad things would be if we were still stuck with 4c/4t CPUs costing £250 and 4c/8t CPUs at £350.