It tastes clean and has none of the oak taste of some ciders (i don't like that) but i don't think it tastes strong at all.
It depends what you are used to i think, i've been drinking it for years so i can't really remember what it tasted like at first.
I remember drinking Merrydown as a youngster and i think you might like this more... Tesco don't seem to have it at the minute.
Full price is about £2.15 a bottle but it's on offer at ASDA for about £1.65 odd a bottle, i just got 16 bottles delivered (£1 delivery) as the minium price is £25 per order.