This thread really does highlight a massive problem for Google. The iPhone X is being marketed as the phone to have this year with wireless charging, a better screen, a better camera and the fastest mobile CPU available. I might be speaking out of term but based on what I've read on this and other forums most Apple fans would buy it in a heartbeat if they could afford it.
The Pixel 2 XL appears to match or beat that phone in every category bar the CPU yet you could be mistaken for thinking they've just announced a calculator today.