Like they care, if it makes money for them whether it's real pro's or people showing off won't matter a bit. End of the day I'd have preferred compactflash too but it's exactly no worse than the old version, I had to use an adaptor or USB cable before and I do now so no change. SD might be useful every so often I guess. Compactflash would have been nice for a niche market but makes no sense for the customer base as a whole, with SDHC pretty cheap now I suspect even high end SLRs will move to that now... so why would apple add a slot for a memory format which is dying??