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Caporegime
I've missed this fresh news, in bold. Help a friend out :thumbs up:
The ongoing Elon Twitter saga: "insert demographic" melts down
- Thread starter Energize
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Caporegime
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Complaining for months that Twitter has too many bots, then not dealing with that problem as a priority and making polls instead to impliment major changes is pretty stupid.
So now he's not concerned that bots could easily sway the poll?
So now he's not concerned that bots could easily sway the poll?
Also making changes with the vote so close is pretty dumb.
Probably way too early, those severance payouts will be huge + he's lumbered with a load of debt and has massively overpaid for the company.
Caporegime
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I can think of much dumber decisions that were that close...
Soldato
He will need a full years worth of figures to prove any financial impact. Anything else is just speculation. Plus this is Musk we are talking about so I would not be surprised if he values it in conkers, tears or even doge.
Soldato
Apparently this is the full latin quote
full quote is "Nec audiendi qui solent dicere, vox populi, vox dei, quum tumultuositas vulgi semper insaniae proxima sit.” it translates to: "Do not listen to those who say the voice of the people is the voice of God, since the tumult of the crowd is always close to madness."
Permabanned
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Might as well unblock everyone at this rate.
Soldato
From the 7th Nov 2022 - https://www.theverge.com/2022/11/7/23445476/elon-musk-twitter-user-growth-all-time-high-advertisers
A "monetizable daily user (mDAU)" is an account of either people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter, so thats 15 million more accounts per day that were creating money for twitter by adverts being shown to them.
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Nobody is saying he isn't successful.
Probably all bots so Musk can point towards it as proof he was right.
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Caporegime
Twitter's sales team shared with their advertisers that their numbers are up? That's surprising (also wrong but hey ho).
The bit I missed was in relation to "increasing Ad revenue". How much has it increased by?
The bit I missed was in relation to "increasing Ad revenue". How much has it increased by?
Soldato
From reporting he has added $1b a year in interest payments.
He can add those numbers but if the big advertisers are running for the hills it doesn't help. He hasn't addressed that problem, if anything he has made it worse since taking full control.
Soldato
And the world is heading into a recession where advertising spend across the board will be slashed so alienating the biggest companies probably isn’t a great move.
The one thing I will say is having ludicrous people in charge of things certainly makes them more interesting. Our politics has got dull since Rishi came in, US politics is dull under Biden, twitter was dull before Musk arrived. Interesting isn’t necessarily a good thing but it does give us something to talk about about!
Caporegime
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Totally agree, is there anything Musk can't do?
Caporegime
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They've all signed up to pay £8 for the coveted blue tick.
Caporegime
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Run twitter very well?
Caporegime
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But users have flocked to the site?! In the millions!
Soldato
I don't think thats how it works, well yes it does but with a big BUT
Now I must disclaimer I am about as far from an online marketing budget expert as you can get, but I know someone loosely (used to work with him about 10 years ago) who does this as part of their marketing day job
My understanding is (this is the simple model I was told its getting more complicated) that when agreeing a budget for an advert or campaign its capped.
The first part would be a simple, you must get our advert in front of x people, that may generate say 30% of the pot. The other 70% would be for want of a better term "click" based, so people following up on the advert by link. So they will need to generate y clicks to get the 70%
What can happen is the 70% can be earned before the 30% if it just happens to be something popular. Say someone planned an airfrier campaign six months ago expecting low take up, right now it would probably blast right by the clicks metric very quickly, but they still need to get the in front of x people to get the 30%, even though there is no more budget for the clicks.
Hope that makes sense.
So in theory there could be a lot more transactions taking place that are not generating any more revenue for twitter as the parts of the budget that are variable are already maxed out. The budgets are almost always fixed, not variable but capped.
Although I think the big issues is that Elon as part of the acquisition added around $13B of debt onto twitters books. The interest was predicted to be $1B, being VC that sounds reasonable.
Thats a massive increase to fund from either increased revenue, or reduced costs. The headcount reduction of employed and subcontractors is probably going to be around that, the big question in that case is can he really keep it working with that headcount drop.
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