Funding in the 2000s
According to
CPB, in 2009 11.3% of the aggregate revenues of all public radio broadcasting stations were funded from federal sources, principally through CPB;
[49] in 2012 10.9% of the revenues for Public Radio came from federal sources.
[50]
In 2010, NPR revenues totaled $180 million, with the bulk of revenues coming from programming fees,
grants from
foundations or business entities, contributions and
sponsorships.
[31] According to the 2009 financial statement, about 50% of NPR revenues come from the fees it charges member stations for programming and distribution charges.
[31] Typically, NPR member stations receive funds through on-air
pledge drives, corporate underwriting, state and local governments, educational institutions, and the federally funded
Corporation for Public Broadcasting (CPB). In 2009, member stations derived 6% of their revenue from federal, state and local government funding, 10% of their revenue from
CPB grants, and 14% of their revenue from universities.
[31][51] While NPR does not receive any direct federal funding, it does receive a small number of competitive grants from CPB and federal agencies like the Department of Education and the Department of Commerce. This funding amounts to approximately 2% of NPR's overall revenues.
[31]
In 2011, NPR announced the roll-out of their own online
advertising network, which allows member stations to run geographically
targeted advertisement spots from national sponsors that may otherwise be unavailable to their local area, opening additional revenue streams to the broadcaster.
[52]
Center Stage, a mix of
native advertising and
banner ad featured prominently on the NPR homepage, above-the-fold, was launched in 2013. The launch partner for
Center Stage was
Squarespace.
[53]
In 2014, NPR CEO Jarl Mohn said the network would begin to increase revenue by having brands NPR views as more relevant to the audience underwrite NPR programs and requesting higher rates from them.
[54]
For the year ended September 30, 2018, total operating revenues were $235 million, increasing to almost $259 million by September 2019.
[55]
www.cnbctv18.com
