The problem with that method is that you need to be somewhat discerning in your trolling and clickbait, at least if you want advertisers that actually pay a reasonable amount and are there for the long term.
A lot of sites and services that rely on clickbait find that line is quite hard to maintain and end up losing the better paying advertisers, and even in some cases the mid range ones.
Doesn't matter how many views his tweets get it's only the bottom of the barrel companies that buy ads against his handle and I guess probably with a CPM in the cents range
Author Exclusions, as Twitter calls them, let advertisers choose as many as 1,000 handles that they want their ads kept away from, in addition to keywords and topics. “Brands need to consider the source and what a person stands for,” said Jason Lee, brand safety officer at Horizon Media, a leading US media agency.
“The irony, of course,” said another media buyer from a large agency, is “the No. 1 or No. 2 account that we’re going to look to avoid is the owner of the company.”