Permabanned
After seeing the disaster the 20 series has been so far, AMD would be wise to hold off trying to do ray-tracing for a generation or two. Let Nvidia make all the mistakes.
There won't be many games using it anyway, only a few AAA games (with probably only small number of those games actually being any good). Most gamers don't care about RT. They just want a GPU that can do 4k and high-res VR for sensible money.
I hope you're right,
I just got an email from Nvidia trying to entice me to buy a 10 series gpu with a free copy of the game Monster hunter: World thrown in for the holiday season. I've not been taking notice of the gaming market for that long but the way Nvidia are handling Turing & Pascal seems a bit odd, I'm hoping it really backfires and brings them down a peg or two along with the prices they've deemed fit to charge their captive audience.
I'm really glad I grabbed a Freesync monitor when I did. Principle along makes me want to avoid Nvidia whenever possible.