£800 for a top end graphics card to play AAA games at 4K... CPU and memory ££££ to feed the world that the GC displays..... The PC gamer Golden Goose is going to get killed by the greed of these companies.You could shift more ryzen stock if you claimed there is short supply and whacked the prices up 200%. Seems to be working for Intel and Nvidia stock. Give it a whirl, hell most people have been priced out of PC gaming by now, might as well kill it off completely.