Always makes me wonder when people think radeon only sell to the gaming market and its where all there profits come from/
Well technically they do (or at least did until FE Vega appeared), radeon is the gaming brand and firepro was their "pro" level brand. They've done an nvidia with using the same naming convention for "prosumer" cards like the titan with geforce name still attached to it and vega FE with radeon name still attached to it.