From looking at der8auer spreading the paste in the video above, it doesn't look too hard to apply. I guess if you apply it differently it is harder maybe. But I would go with what is recommended in the video above.
You'll notice in the der8auer they dont do the complete die , you cant do the complete die like that, you just end up wiping away what you've already put on. Its very soft and spreadable, for about 5 seconds then it becomes the consistancy of ic diamond.
Its good , but unless thermals are critical such as extreme overclocking on dice or ln2 then i think there are better every day pastes that are easier to apply and are within a couple of degrees and at a better price point.