Freefaller said:How is it retarded? They don't put him in the first frames to make a point. The point is, did you really look carefully enough?
As for going too fast? Nope, he looks like he was doing around 30 to me.
Wouldn't have made a difference biker wasn't there to be seen. However the ads designed to shock you, which fair enough it does. Quite often I found bikers to be hidden by A pillar in the car when stting at an angle to them. They can be completely hidden unless you move relative to the A pillar which 9/10 of the time you won't. Thats just the mechanics of the body/head sitting in a seat.
Fact is bikers and cyclists (for a whole range of reasons) are much harder to see against other traffic. So you have a choice rely on a driver to see you, or assume everyone can't see you. Even the worlds best driver or biker will have moments, seconds when they are distracted or simply not looking in the right place. Thats just reality, and its obviously those moments when accidents happen. So you have to drive/ride accordingly.
I like the idea of promoting the double scan. I also like the idea of teaching good driving habits, automatic driving habits which you can make part of your daily technique. As most accidents with cars and bikes happen when cars don't see the bike.
Equally most accidents with bikes happen with inexperienced bikers. So therefore they should target a campaign against these aswell. Teaching how to make yourself more visible, and never assume you can be seen.
At the end of the day we're all trying to NOT to kill each other, so the blame game and throwing responsibility over to the other party is not going to save your life. You can't improve someone elses skill, however you can improve you're own techniques. So a bit of humble pie and an openness to improve goes a long way.