Yeah, I started with SDRY in the 2000s before all the high street shops and they was still trying to get their stocks into boutique designer stores.
When off them, when the logo was plasted all over the place but I still have quite a lot of gear with minimal branding, in fact I should have some draw string pants coming today.
I think it's just the cycle of high street fashion, 20 years is a good innings... I had to explain to my neice a few weeks back how GAP was the store back in the 90s and I'm sure another company will come along to replace super dry... possible UNIQLO if they not already replaced them.
Have to agree with that. When the logo was huge I didn't get any of that.
Just bought a parka from superdry as it was mango coloured.
Last edited: