Very strange. Q2 earnings are expected to be bumper and the year overall is going to be a good one, but they won't convert casual users to paying members, more and more governments and companies are moving away from them to more 'secure' options. Bigger firms are likely to want an integrated package, that means Microsoft or Cisco or similar. Then there is the competition from Facebook and Google.
So far I've bought, sold, re-bought, sold, and shorted. On a large paper loss on that one at the moment.
Today however I feel the rise is more to due to the current rallying. The optimism over the end of the lockdowns and living with the virus are short sighted IMO. By the end of this the US might well have pumped $9tn into the economy, and still have many millions unemployed. The EU's €750bn is nothing in comparision, and some sectors are going to be in real trouble. Similarly once furlough ends in the UK and companies realise they are struggling to survive there are going to be serious job losses.