4090 pricing was influenced by the 3090ti flopping at $2000. The 4090 launched over 2 months before AMD came to market so Nvidia wouldn't have known prices and would have only had a rough idea of performance considering even AMD didn't seem to know their own cards performance given their pre launch showcase figures.4090 pricing was still somewhat influenced by AMD being at 4080 Super performance level so they couldn't go all out but this time AMD is nowhere near 5080 and 5090 and they have the AI war chest with them.