Engagement optimised matchmaking and scripting in online games to keep you playing and attempt to force 50/50 wins.
Had a few losses, well next game you get toddlers so you can so you can crush them feel good and you won't stop playing. Winning too much now it's your turn to be crushed. Other games just have blatent scripting (fifa/rocket league) or momentum systems to try and keep stuff close.
Can't just have matchmaking and let the games play out naturally have to have an invisible hand trying to keep you engaged.
My biggest hate is when you're walking alongside an NPC listening to them waffle on, and you're never walking the same speed as them and often have to stop to let them catch up, or try and be extremely careful with the stick.
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