Went with my wife to get her a new activity tracker after her 6th Fitbit (that were all replaced by the company with refurbished ones) started to separate from the strap again, so she felt like she needed a change. Stumbled across the Fossil Sport which she instantly fell in love with, plus they had a $50 off deal. I had no idea Fossil made a smartwatch, nor did I have any desire to have a smart watch in my life, but after playing around with them in store I decided to get one too. Really like it so far. I had a quick run around the mall to double check I didn't want something from another company (and to give myself a chance to walk away from the impulse buy) but I think this is by far the best looking one on the market. Everything else seemed too bulky and congested.