It's a shame that ceo's of auto companies have to struggle on in these harsh times.But why is it cheaper. Yes there is price gouging going on. But they'll never compete with the labour laws and a state supported industry that gets 3-4 times more in subsidies from the state than EU manufacturers.
That's before you get into heated seats being a subscription model or removing buttons to save money.
https://finance.a lot.com/personal-finance/how-much-every-major-automotive-ceo-earns--20489
How many other roles with over inflated wages there are, whilst they whine about sales dropping.