It's just that it's not cheaper..... So NV engineers are excellent, but their pricing strategy is *******.
It's all relative. Jensen would disagree
![Stick Out Tongue :p :p](/styles/default/xenforo/vbSmilies/Normal/tongue.gif)
Probably one of the reasons why AMD are scared of pricing their cards properly. Because Nvidia have bigger margins due to better engineering and could easily leave AMD in a bad situation if they wanted.