Support the RNLI (lifeboat) £15pm. Charity seems like big business now, although i suppose they have to be. When we were on Honeymoon we met a couple (in their 50's) who ran a cancer charity. They took home around 25k each. Not a huge amount, but enough for the apathy to kick in. Donate x amount to help the needy or contribute to help fuel the CEO's car?
£25k is pretty average if thats their only income, small compared to some charity director jobs I've seen here paying £150k+