Why are Apple computers used in Adds?

Status
Not open for further replies.
99% of Advertising and Graphic Design agencies uses macs as said, its industry standard hardware and has the added bonus of looking much nicer than a normal LCD screen and tower :)
 
To get the point somewhat across:

imac_vs_dell-1.jpg


I don't like or get on with them at all, but they certainly look nicer. I still think there's a niche in the PC market for stuff like this, Sony probably make some of the best quality and good looking machines.
 
Don't adverts (etc) have to pay to use any apple products?
I thought that was why they usually covered the logo?
Also the iPhone is turning up in loads of adverts too - including one for building supplies!!
(I like the pc anti virus add that uses a mac!)
 
What's that got to do with it - the computers are only running the software needed to show in the advert. No-one cares if a PC can play FarCry2 in 3456x2345 FSAA x64, the PC still looks worse on the screen.


M

Depends on what you think looks good. Personally I think that Macs look like a slightly more grown up version of a Fischer Price "My First Computer".
 
What's that got to do with it - the computers are only running the software needed to show in the advert. No-one cares if a PC can play FarCry2 in 3456x2345 FSAA x64, the PC still looks worse on the screen.

WHOOOOOOOOOOOOOSSSHH

Initiate Mindless Defence mode!
 
What's that got to do with it - the computers are only running the software needed to show in the advert. No-one cares if a PC can play FarCry2 in 3456x2345 FSAA x64, the PC still looks worse on the screen.


M

Mass generalisation. Whilst Macs are ahead of the curve on the 'industrial' design look, there are a lot of very nicely designed PCs. Take the HP Blackbird for example, which is a stunning piece of engineering. The reason a lot of shows use Macs is because it's as much about the perceptual image of the company as it is about the actual look of the products on screen.

Macs are aspirational products. They fit into the same vein as fast cars or a nice house...people want to have them, even if they can't afford them.

I'm a graphic designer and I think the whole Macs thing is rubbish tbh, can't understand why everyone uses 'em, but at the end of the day, each to your own, use what you like best.
 
wow threads about any apple products really are not received well outside of the relevant forum sub section are they?

I believe the question asked was why are they used a lot in tv ads, which is somewhat being slowly answered.

NOT

What is better, Mac or PC?

Just shows how insecure all of you "I only use a PC" users are, if you have to derail every thread of the same nature into the same boring argument.
 
Status
Not open for further replies.
Back
Top Bottom