We're an island nation surrounded by sea and amazing varieties of fish. As a nation I don't think we eat enough of it.
Given that our national dish is arguably fish and chips, I don't necessarily think we're
scared of it as a nation.
It's probably fairer to say that we haven't truly embraced it into our culture as we've done with other ingredients.
It can be cheap too. I just bought a whole fresh trout for £1.80! Plus fish is dead easy to make.
And price certainly isn't the issue with fish - you could give it away and a large proportion of people
still wouldn't eat it.
Given that fish and seafood in general has always remained a popular choice for people dining out, that suggests to me that the taste of the product isn't the issue here.
I'd suggest that people opposed to the idea of eating fish on a regular basis simply don't like handing the raw ingredient, dealing with the smell in their kitchen afterwards and plenty of the steps in-between.
But what
really puts a lot of people off eating fish is the sense of trepidation you get when eating it. Most people that have sworn off fish will have done it because they had a bad experience with a bone getting stuck in their mouth or throat.
And you certainly don't get
that with many other sources of protein.
I cant find razor clams
![Frown :( :(](/styles/default/xenforo/vbSmilies/Normal/frown.gif)
or chicken hearts
Well, you won't find them in your average supermarket, but as someone who regularly buys online you appear to be looking in the wrong places.
then you have things like oysters, which have done a total 180 from poor protein packer to fashionable high end delicacy.
That had very little to do with fashion.
It was originally the scarcity of a once freely-available product that drove prices through the roof and landed oysters firmly on the plates of the wealthy.
And once the famers worked out that they could make the same amount of money, if not more, from a much smaller market, oysters were destined to remain as a luxury item.
Obviously there's a lot more to do with it than that, but it certainly wasn't fashion that contributed to their rise as a delicacy. It may well be the driving force behing their status now, but it wasn't instrumental in bringing it about.
Thora?
Heston is a great example as he changed so much, a few things have stuck (like double/triple cooked chips at gastro pubs) but most of it has died out at least in the publics interest and just seen as over the top.
Heston has changed very little when compared with someone like Delia or even Jamie.
But yes, it is fair to say that triple-cooked chips are widely served in gastropubs now as a result of his name being attached to them. But it's also a way of drawing people in with a fashionable product and being able to charge more money for them as a result.
If you
truly want to see how much of an effect a 'celebrity' chef can have on the way a nation eats, look at what Delia was doing in the late eighties/early nineties.