Why does Overclockers not sell real gaming chairs ?
You're talking about high end office chairs.
I don't think it would be worth the effort to compete on office chairs with the specialists and big office retailers. It's not just a case of stocking it
because, it has to be possible to get a good margin on it and/or sell enough to make the profit needed. Have to do that while not being a major player in office furniture in the first place and therefore not likely to be visited by people looking for office chairs.
They're got the niche market of GAMING chairs that the mainstream won't touch with a bargepole but I believe it is suitable because of the audience that is attracted to this computer hardware site.