Soldato
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Will We Start Seeing 1080 Prices Getting Sensible Again Soon..?
- Thread starter snowdog1971
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Associate
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But that doesn't explain the difference of prices of AIB cards in the States and AIB cards here. I've just had a look at the US Newegg prices for example, the Founder's Edition cards are all $699.99. The same cards are generally £619.99 in the UK if you shop around. AIB cards in the States are mostly lower in price than the Founder's Edition cards, the exceptions of which are the higher end cards like the Strix and Amp Extreme...but even those are only £20-30 more expensive for the most part.
The pricing of these cards make absolutely no sense at all, even taking the state of the pound into account. It has to be a supply and demand thing. On other sites you can still get a Founder's Edition for £619 but the price of the AIB cards have all sky rocketed.
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Yup, I know. My point was that on Newegg, for example, the Asus Strix OC is just $20 more expensive than the Founder's Edition. Over here in the UK, the Asus Founder's Edition is £668.99 and the Asus Strix OC is a whopping £749.99. That's £81 difference between the two compared to $20 between the two in the States.
In what bizarre world does that make any sense at all..?
And even taking the exchange rate into account the fact that several etailers haven't incresaed the RRP of the FOunder's Edition cards at all since launch (which was pre-Brexit, wasn't it..? Can't remember now!) but have ALL gone crazy with their AIB pricing would suggest to me that there are shedloads of unsold Founder's cards out there and a shedload of back orders for the AIB cards...
...which is why I'm asking if the prices will go down to a sensible level during the next couple of months when more stock is available,
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Yes prices will drop once the supply outstrips the demand,
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No they really won't unless the exchange rate changes. That won't happen unless the political situation changes.
The market is competitive the retailers don't get together and bump up prices for fun. The prices are set at a level that is competitive taking into account costs. If cost goes up prices go up. Supply and demand might have a marginal effect but in a multiple retailer competitive market I really doubt it has a substantial effect.
Keep believing it will change and hold off buying for 3-6 months if you are so sure. You may be right and prices will drop, I think prices will be up another 10% easy but I might be wrong. Personally I wouldn't bet money on it so I am buying now. In fact I pre-ordered before Brexit as I suspected that the population would be dumb enough to vote leave.
The market is competitive the retailers don't get together and bump up prices for fun. The prices are set at a level that is competitive taking into account costs. If cost goes up prices go up. Supply and demand might have a marginal effect but in a multiple retailer competitive market I really doubt it has a substantial effect.
Keep believing it will change and hold off buying for 3-6 months if you are so sure. You may be right and prices will drop, I think prices will be up another 10% easy but I might be wrong. Personally I wouldn't bet money on it so I am buying now. In fact I pre-ordered before Brexit as I suspected that the population would be dumb enough to vote leave.
Eventually OcUK will have 2000+ 1080s sitting on a shelf in September-October (including current high demand, tumbleweed supply cards like FTW and Xtreme edition). Politics mean nothing when something is sitting unsold, because it's useless for your back pocket.
What matters is the deals that Gibbo is capable of getting with suppliers and the real exact exchange rates at the time, that no one here can tell me will be on "October 12th 2016" for a fact. If you can, stop wasting time here and make billions with your time machine. Supply and demand always plays a factor for the manufacturers and retailer.
As someone mentioned above people are also ignoring that the cards with no stock and really high demand are priced way higher than even their equivalent newegg USD price (still taking in account the crap exchange rate, tax and shipping/gouge).
For start, a Gaming X at $720 is way over the $599 MSRP, aftermarket board partners may be more willing to take a smaller margin if they start pushing out 1000s of custom 1080s a month. To see a Gigabyte Xtreme Premium pack on sale at $699.99 and translate to a £750 price here can not be explained away with brexit as even with tax, shipping, gouge, bad rate, it's still way overpriced. The margin aftermaket partners are demanding will also not magically go up when they start bringing thousands of custom cards in a month.
There is room for certain cards to come closer to release prices when they have 500 OC Strix and Xtreme edition cards in stock, in four months
What matters is the deals that Gibbo is capable of getting with suppliers and the real exact exchange rates at the time, that no one here can tell me will be on "October 12th 2016" for a fact. If you can, stop wasting time here and make billions with your time machine. Supply and demand always plays a factor for the manufacturers and retailer.
As someone mentioned above people are also ignoring that the cards with no stock and really high demand are priced way higher than even their equivalent newegg USD price (still taking in account the crap exchange rate, tax and shipping/gouge).
For start, a Gaming X at $720 is way over the $599 MSRP, aftermarket board partners may be more willing to take a smaller margin if they start pushing out 1000s of custom 1080s a month. To see a Gigabyte Xtreme Premium pack on sale at $699.99 and translate to a £750 price here can not be explained away with brexit as even with tax, shipping, gouge, bad rate, it's still way overpriced. The margin aftermaket partners are demanding will also not magically go up when they start bringing thousands of custom cards in a month.
There is room for certain cards to come closer to release prices when they have 500 OC Strix and Xtreme edition cards in stock, in four months
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The number one issue is actually nvidia starting to sell the gtx 1080 with very little stock and only really the founders for the first month or so and even now there are edtions that still have not come out even though they were available for preorder straight away.
The number two issue is actually a few things one the pound to dollar ration has changed due too a lot of issues (not just brexit like some people like to bark but yes it has not helped), then you have arugably bad pricing practices for example the uk and europe paying extra on lots of components because of shipping and extra taxes when really it is just price gouging (shipping effects everyone it has always been a terrible excuse).
Then when the pound is strong prices stay the same and when it gets weaker its an excuse to raise prices! so for example the pound went down to 1.29 so the price of the kfafa2 gtx 1080 has now gone up to £589 but as of today it is nearly (and should hopefully hit) 1.31 today but i bet you we dont see prices fall.
Then you have preordering so you spent lets say 529.99 (i think it was this orignally) on the kfa2 1080 to preorder it orignally then the price due to "pound issues" goes up to 589.99 but lets say by next week the pound gets back above 1.40 and the price goes back down to 529.99 bearing in mind it still has not arrvied, you dont get refunded the 60 pound they keep it even though the items may not have left for shipment or even in the country but vice versa it is an excuse to charge more because they dont know what will happen.
So it ends up being a win win cause if the price stays at 589.99 they make an even more healthy profit but if the price goes back down to 529.99 they are still making profit and all the ones who preordered at 589.99 have given then 60 pounds more profit that they dont need to share with anyone.
I.e nvidia are treating its customers pretty badly atm and its european customers even worse! and any company that are currently offering preorders are going to be making so much profit its insane.
The number two issue is actually a few things one the pound to dollar ration has changed due too a lot of issues (not just brexit like some people like to bark but yes it has not helped), then you have arugably bad pricing practices for example the uk and europe paying extra on lots of components because of shipping and extra taxes when really it is just price gouging (shipping effects everyone it has always been a terrible excuse).
Then when the pound is strong prices stay the same and when it gets weaker its an excuse to raise prices! so for example the pound went down to 1.29 so the price of the kfafa2 gtx 1080 has now gone up to £589 but as of today it is nearly (and should hopefully hit) 1.31 today but i bet you we dont see prices fall.
Then you have preordering so you spent lets say 529.99 (i think it was this orignally) on the kfa2 1080 to preorder it orignally then the price due to "pound issues" goes up to 589.99 but lets say by next week the pound gets back above 1.40 and the price goes back down to 529.99 bearing in mind it still has not arrvied, you dont get refunded the 60 pound they keep it even though the items may not have left for shipment or even in the country but vice versa it is an excuse to charge more because they dont know what will happen.
So it ends up being a win win cause if the price stays at 589.99 they make an even more healthy profit but if the price goes back down to 529.99 they are still making profit and all the ones who preordered at 589.99 have given then 60 pounds more profit that they dont need to share with anyone.
I.e nvidia are treating its customers pretty badly atm and its european customers even worse! and any company that are currently offering preorders are going to be making so much profit its insane.
lol
Found ourselves a leave voter.
Would you rather we just lied to the original poster and told him everything is going to get cheaper?
Or maybe he is not interested in talking about that in the GPU section?
Hi there
We have price increases for two reasons:
1. Exchange rates: OcUK was buying most of its VGA stock based on a 1.44 rate which was pretty stable so hedging and forecasting was pretty easy and stable. The rate then plummeted to sub 1.30, it is now ducking and diving around 1.30, as such we have to protect ourselves and hedge around 1.25
2. Supply and demand, certain SKU's have no supply, we simply wish to sell less whilst we catch up so these SKU's are vastly increased, cards such as Strix OC 1080, Gaming Z, MSI EK blocked cards etc.
So yes if supply was not an issue some of the AIB cards would come down, but only some, cards like the Gainward GLH are not gouged, we simply sold the first batches at cost or a slight loss as exchange rates caught us out as our stock was purchased at 1.45, then it landed and was booked in at 1.26, boom all of a sudden were shipping stock at a loss. Other examples are EVGA SC and FTW cards all shipped at a loss.
But cards like many of the FE cards we have held pricing at MSRP for longer, this is because many of them were purchased in British pounds so our cost is locked and stable, that is why we still have Palit at £599 for an FE and several others still at or very close to the £619.99 MSRP. However the FE cards when re-ordered will cost us more as we shall buy again in pounds but our suppliers who sell to us in pounds, purchased them in dollars and of course there new stock is now being adjusted, so many FE cards will see further increases of around the £650 region, some are already there such as Asus and EVGA, but pretty much all the other brands shall follow unless the rate can get back over 1.35 before we re-order.
But the rates play the far bigger part on high value items, if in 3 months we are back to 1.35, maybe even 1.40, prices will fall, if the predictions of 1.20 and less are true then the prices will actually increase more on all FE cards and the majority of AIB cards, only some will come down a little or maintain if supply improves.
Our economy needs stability, we have a PM, if people accept her and allow her to do her job we might see some improvements, but if a general election is called then things could get far worse before they get better.
Anyway back to graphics cards, we have a general discussion area for economics.
We have price increases for two reasons:
1. Exchange rates: OcUK was buying most of its VGA stock based on a 1.44 rate which was pretty stable so hedging and forecasting was pretty easy and stable. The rate then plummeted to sub 1.30, it is now ducking and diving around 1.30, as such we have to protect ourselves and hedge around 1.25
2. Supply and demand, certain SKU's have no supply, we simply wish to sell less whilst we catch up so these SKU's are vastly increased, cards such as Strix OC 1080, Gaming Z, MSI EK blocked cards etc.
So yes if supply was not an issue some of the AIB cards would come down, but only some, cards like the Gainward GLH are not gouged, we simply sold the first batches at cost or a slight loss as exchange rates caught us out as our stock was purchased at 1.45, then it landed and was booked in at 1.26, boom all of a sudden were shipping stock at a loss. Other examples are EVGA SC and FTW cards all shipped at a loss.
But cards like many of the FE cards we have held pricing at MSRP for longer, this is because many of them were purchased in British pounds so our cost is locked and stable, that is why we still have Palit at £599 for an FE and several others still at or very close to the £619.99 MSRP. However the FE cards when re-ordered will cost us more as we shall buy again in pounds but our suppliers who sell to us in pounds, purchased them in dollars and of course there new stock is now being adjusted, so many FE cards will see further increases of around the £650 region, some are already there such as Asus and EVGA, but pretty much all the other brands shall follow unless the rate can get back over 1.35 before we re-order.
But the rates play the far bigger part on high value items, if in 3 months we are back to 1.35, maybe even 1.40, prices will fall, if the predictions of 1.20 and less are true then the prices will actually increase more on all FE cards and the majority of AIB cards, only some will come down a little or maintain if supply improves.
Our economy needs stability, we have a PM, if people accept her and allow her to do her job we might see some improvements, but if a general election is called then things could get far worse before they get better.
Anyway back to graphics cards, we have a general discussion area for economics.
Caporegime
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- 18 Oct 2002
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- 31,179
I don't think their's much chance of that tbh m8. The 'Opposition' are in such a mess they wouldn't have the appetite to seriously call for one
Dark days ahead if 1.20 comes true. One day it might even be cheaper to buy a flight to the US and bring one back from there
Like it used to be when it was $2 to $2.5 to the pound? Was worth a weekend in New York if you wanted enough things as the savings more than paid for the flights and accommodation.
As the pound drops, it will become more expensive to go to the states to buy one, not cheaper.
They are set by the manufacturer and obviously earnings are normally much less in countries with a weak currency.
For the same reason changing your location to Mexico you will find AAA games at half or less than the price in the UK or Europe.
This (may) be a slight blip for the UK so Nvidia isnt going to adjust their RRP just for the UK market yet.
Eventually though if recession bites and peoples disposable income and real wages deceases then sales of luxury items like gpu cards will drop and manufacturers and suppliers will adjust their prices accordingly.
IMO, there's two key factors here:
- The biggest is competition driving down prices. Unfortunately, there is none for the 1080, or for that matter, even the 1070. I was hoping that the 480 could really challenge Nvidia, but, it wasn't to be. As long as the 1070/1080 don't have genuine competition, they're simply not going to move much
- The exchange rate. With the £ devaluing by nearly 15% against the $, and possibly getting even worse, if anything, we're likely to see price rises.
I was hoping that the 480 would push the price of the 1070 down to £250 very quickly. With the reality of what's happened, I painfully just coughed up £400, hopefully beating exchange price increases...
It ain't good.
- The biggest is competition driving down prices. Unfortunately, there is none for the 1080, or for that matter, even the 1070. I was hoping that the 480 could really challenge Nvidia, but, it wasn't to be. As long as the 1070/1080 don't have genuine competition, they're simply not going to move much
- The exchange rate. With the £ devaluing by nearly 15% against the $, and possibly getting even worse, if anything, we're likely to see price rises.
I was hoping that the 480 would push the price of the 1070 down to £250 very quickly. With the reality of what's happened, I painfully just coughed up £400, hopefully beating exchange price increases...
It ain't good.
Yep same here. Coughed up £560 for a 1080 to beat the exchange rate brexit prices rises and before the shortage gouging hit as well,
Happy to see the card I bought is now £108 moree expensive now which is why I havent cancelled my preorder.