The things you’ve listed could be surmised with one word. Attractive.
I see where you're coming from, but "attractive" means to attract other people. There are plenty of people who wear makeup to give themselves more confidence, but not because they want to attract other people. It's about the intent. I'm sure Sturgeon is not wearing makeup because she's on the pull.
And why does that automatically infer searching for a mate is involved?
Indeed.