The reason Game Studios are so aggressively looking for money is multi faceted but the same dumb reason.
They are all going large on DEI staffing and hiring in outside woke consultancy firms, A, that crap is expensive and they need you to pay for it and B, DEI hiring is about hiring someone for their identity rather than their competency and ability so the games they pump out are just not good and no one wants to buy them.
Take Forsaken as an example, a Square Enix Published game made by Luminess Productions, the studio who made Final Fantasy VX, among other good titles... Square Enix hirened in an outside consultancy firm named Sweet Baby Inc. A raciest radical leftist woke outfit who has complete control over every facete of the game.
Inevitably Forsaken ended up complete garbage that no one wanted to buy, Luminess Productions is now dead, the studio that made one of the best Final Fantasy games is gone, and all because of current day crazy thing....
This is not an isolated incident, its happening over and over and over again and instead of realising their mistake they just keep plowing on because these studios are now infested with radical idealogouges, they think they can save it with more micro and macro transactions, higher prices for the base game and DLC's, voluntary donations to the studios... wow.