Anyone else expecting something big from MS at Gamescom this month? They have their conference before Sony, and considering the way that backfired at E3, I'm expecting something special from them to try to claim back more ground.!
It's a bit of a problem isn't it. Sure they get to announce stuff first which is good but so far every time they announce anything for XO Sony stay quiet and then subsequently have plans A,B & C in place to counter anything MS say.
If I was running the XO PR I'd be desperate now to let Sony go first just so I could respond with something to trump them for a change.
MS are secure enough financially, some kind of astonishing launch offer for pre orders would be good to see. No, the XO launch price isn't changing but we're pleased to announce the "day one bundle" also includes COD, DR3 & Forza 5 along with 1 year family Xbox Live gold."
Not going to happen but would be good to see. Having said that the sentiment on some of the forums and press would turn that from a great launch deal for Xbox customers into "Microsoft panics at poor sales and give stuff away free in a desperate attempt to get someone to buy XO". Having set the tone with some poor PR at the reveal and E3 they're in a tough place.
What I'm yet to be convinced of is that the pre orders are bad. At least one market analyst has published research that suggests XO will have 2-3 x the stock available for launch of PS4 based on supply chain information. If PS4 is truly sold out already it suggests lower numbers available for launch rather than massive success. If Sony can't sell any more launch consoles now they've nothing to gain for the next three months whilst XO potentialu has 3 months more of having pre orders for next gen console to itself!
Be interesting to see how it pans out, I suspect the XO "negative" press is only going to be overturned if it turns out they have good PR order/launch sales figures. I suspect XO will do well in the US and UK, less so in Europe and the far east (not least because they won't launch in Japan straight away).
