** XFX SMASHING IT UP: RADEON FURY ONLY £359.99 Inc. VAT!! **

[kadath]

How much of an upgrade would this be from a 7950? yes I'm still using a 7950 and it has done me well up until recently where the newer titles struggle on my 1080p monitor. Is this worth the price or would I be able to get a better card for the same price when the newer cards are released?

The eternal question!

Not easy to predict that, newer cards are going to be better obviously but then you get can knock down prices on last gen which might make them better bang for buck wise

 

[kadath]

PS This is a great price and I'm tempted myself

 

[r22snapper]

How much of an upgrade would this be from a 7950? yes I'm still using a 7950 and it has done me well up until recently where the newer titles struggle on my 1080p monitor. Is this worth the price or would I be able to get a better card for the same price when the newer cards are released?

I upgraded to a Fury from a 280X (7970) and was very impressed. You may get better performance for the same price from a new card but I would guess that it would be a while after launch. It just depends whether you want to wait. If Crossfire wasn't so poo I would probably have another one at this price.

 

[BluD]

Crossfire aint poo, ya just have to pick the right game, im currently playing a game called 3dmark Firestrike and it seems to be running fine, im not finding it the most interactive of games though albeit.

 

[r7slayer]

If 4gb may not be enough soon I guess no point upgrading to a 6Gb card either then? Personally I think its nonsense and im loving my 6Gb card and it will last for a long time for me at 1440p.

 

[Dave2150]

Crossfire aint poo, ya just have to pick the right game, im currently playing a game called 3dmark Firestrike and it seems to be running fine, im not finding it the most interactive of games though albeit.

LOL

 

[abui1806]

Crossfire aint poo, ya just have to pick the right game, im currently playing a game called 3dmark Firestrike and it seems to be running fine, im not finding it the most interactive of games though albeit.

 

[Gibbo]

uh huh, it just makes a load of his previous statements about buying direct from manufacturers and only making single digit margins moot though

Not at all, I buy from who gives me the best deal. Sometimes I buy direct from XFX (Pine) HK when it is better to do so.

I also buy from distribution as well, when I have the option for buying from both I of course buy from who gives me the best deal, sometimes buying direct from manufacturer is not always the cheapest option or best option.

OcUK is part of a 100M+ turnover group and growing, trust me everybody wants our business and I am a pretty fair guy so share the love around.

OcUK is also an XFX distributor and all my previous statements are correct, we do buy direct from many manufacturers, XFX being one of them, our margin on this pre-order price is 8% so that is also single digit, we also have products with less margin and other products with far greater margin.

 

[JLarks]

Would really like this but just recently bought a GTX 970. I always buy parts at the wrong time!

 

[andybird123]

A while back I posted that distributors typically aim to make 30% gross margin (on the basis that running costs for distributors in any industry are pretty universally 20%ish) and you posted up that that was nonsense, saying that you bought direct from manufacturers and still only made single digits on GPUs. Now your saying buying from a distributor you can take 20% out of the final sale price, still keep 8% for OCUK, all without support from the manufacturer (because this is just an end of quarter thing not a channel clearing excercise - which also precludes them selling below cost to shift dead stock)

Something doesn't add up.

 

[BluD]

Couldnt give a monkeys if it doesnt add up when its that cheap

 

[pieman109]

Couldnt give a monkeys if it doesnt add up when its that cheap

What he said.

 

[Superted854]

Is the warranty for this handled direct though OcUK?

 

[Gibbo]

A while back I posted that distributors typically aim to make 30% gross margin (on the basis that running costs for distributors in any industry are pretty universally 20%ish) and you posted up that that was nonsense, saying that you bought direct from manufacturers and still only made single digits on GPUs. Now your saying buying from a distributor you can take 20% out of the final sale price, still keep 8% for OCUK, all without support from the manufacturer (because this is just an end of quarter thing not a channel clearing excercise - which also precludes them selling below cost to shift dead stock)

Something doesn't add up.

They don't make 30% on components because whenever you have posted in the past its always being about components, processors, storage, graphics typically where margins are nowhere near 20% let alone 30% for the distributor or reseller generally, of course I might find a clearance item and buy it cheap or I might get support to write the cost down and if I decide to leave product at market price I could indeed make far more or I could just discount it and make noise. But components is low margin generally except for odd opportunities! OcUK sells over 10,000 product lines.

Peripherals, accessories, cooling is different here margins are better for sure.

Now your assuming distributor sold the XFX cards too me at a loss to clear, well if they did the PM in charge should be fired as they would be poor at their job. Or maybe they did as I do when I have aged stock issues and end of quarter or year end financials coming up, I speak with the manufacturer and supplier requesting they support that stock by either writing cost down, give us something free to bundle or take the stock back and credit us.

The distributor in question did the right thing, get support on the stock so XFX would have given them a load of cash to write stock down to shift it and they made 3% on the deal as they just wanted stock gone, I can make 8% selling it on pre-order only and I can then put my price up or hold it but as the market is around £100 more than OcUK I have some margin opportunity and can still have lowest price in the market because when generally most of the VGA I sell is at single digit margin have odd VGA deals that are into double digits is very nice.

I think I've being more than open on how I, OcUK and others conduct business, you can either chose to believe or not but you would not get this openness from anywhere else.

 

[Gibbo]

Is the warranty for this handled direct though OcUK?

Warranty is no different than usual, we will deal with it.

 

[andybird123]

Now your assuming distributor sold the XFX cards too me at a loss to clear,

I actually said the opposite, based on what you'd posted

The distributor in question did the right thing, get support on the stock so XFX would have given them a load of cash to write stock down to shift it

which suggests the manufacturer is helping clear the channel - if the new cards are coming in July/August then you don't want to wait till the last minute and have to sell at £200 just to get rid of old stock (like happened with some brands of 580 and so on)

if that is 3% gross margin then effectively they are selling at a loss to clear old stock, I would never have done 3% unless I was actually about to write stuff off, even our inter-company rate was 6%

I think I've being more than open on how I, OcUK and others conduct business, you can either chose to believe or not but you would not get this openness from anywhere else.

Thanks for being willing to respond to me. I find it interesting.

 

[muziqaz]

They don't make 30% on components because whenever you have posted in the past its always being about components, processors, storage, graphics typically where margins are nowhere near 20% let alone 30% for the distributor or reseller generally, of course I might find a clearance item and buy it cheap or I might get support to write the cost down and if I decide to leave product at market price I could indeed make far more or I could just discount it and make noise. But components is low margin generally except for odd opportunities! OcUK sells over 10,000 product lines.

Peripherals, accessories, cooling is different here margins are better for sure.

Now your assuming distributor sold the XFX cards too me at a loss to clear, well if they did the PM in charge should be fired as they would be poor at their job. Or maybe they did as I do when I have aged stock issues and end of quarter or year end financials coming up, I speak with the manufacturer and supplier requesting they support that stock by either writing cost down, give us something free to bundle or take the stock back and credit us.

The distributor in question did the right thing, get support on the stock so XFX would have given them a load of cash to write stock down to shift it and they made 3% on the deal as they just wanted stock gone, I can make 8% selling it on pre-order only and I can then put my price up or hold it but as the market is around £100 more than OcUK I have some margin opportunity and can still have lowest price in the market because when generally most of the VGA I sell is at single digit margin have odd VGA deals that are into double digits is very nice.

I think I've being more than open on how I, OcUK and others conduct business, you can either chose to believe or not but you would not get this openness from anywhere else.

Thanks for such info. It is always nice to get some inside scoop how things work

 

[Gibbo]

I actually said the opposite, based on what you'd posted



which suggests the manufacturer is helping clear the channel - if the new cards are coming in July/August then you don't want to wait till the last minute and have to sell at £200 just to get rid of old stock (like happened with some brands of 580 and so on)

if that is 3% gross margin then effectively they are selling at a loss to clear old stock, I would never have done 3% unless I was actually about to write stuff off, even our inter-company rate was 6%



Thanks for being willing to respond to me. I find it interesting.

Your margin expectation is very high, intercompany rate of 6% wow, more than I typically make on processors to end-users and yes if the end user pays with CC or Amazon/Paypal we can actually make a loss. But CPU and SSD is our lowest margin product, CPU aggressive pricing wins us large baskets (customer buys hardware to go with CPU) and of course SSD is to be competitive as unfortunately some companies can dodge taxes so in order to compete *sometimes* margin is pretty much 2-5% to end-user, but thankfully with SSD's they never come back.

 

[andybird123]

I was in straight distribution, no retail, most of my stuff came in on and went out on pallets, we historically had a few small customers we would ship cases to

the only "end users" we sold to were manufacturers like shinetsu, natsemi, intel etc.

 

[Gibbo]

I was in straight distribution, no retail, most of my stuff came in on and went out on pallets, we historically had a few small customers we would ship cases to

the only "end users" we sold to were manufacturers like shinetsu, natsemi, intel etc.

Well cases different story, much better margins and as you know were part of Caseking.