The AW3423DW could be bought for well under £900 on launch day though, and that's OLED, so infinite blacks with superb colour accuracy. Granted it's not 5120x2160, but we now have such high res OLEDs coming and are set to be cheaper than this IPS Black, and they will naturally have even better specs.
For ref, the DWF is currently under £750 brand new on Dell's site.
As is usually the game, the "professional" monicker has a tax applied to it, even though it doesn't actually have that many "professional" features that your everyday monitor already has (barring the resolution)..It still has backlight bleed, it still has corner bleed, still has glow from any angle that isn't head-on, which will end up being an issue on a 40" display as you cannot look at one without being off-angle for a large portsion of the screen sides anyway lol. Even the video reviews above say that they wished it had better bleed/glow control at angles.
If I'm spending professional money, I will be wanting none of these traits. It needs to be *OLED to make the most sense.
No-one's forcing you to buy it, or trying to convince you to, for that matter. I may buy it though. Horses for courses.
Edit:
I've replaced 2 for burn-in, 1 was replaced for those screen marks that could not be removed, hence I am on the 4th currently after 3 replacements. The next replacement under warranty will probably be for something defective ... Probably
Some folks just want a monitor without any worry or fuss...
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