"Media savvy generations"?
What, the idiots that will vote based on soundbites and other 'cool' things? 
Just as well the 'Lib Dem Facebook Army' were too lazy to actually go out and register to vote.
They are support their proposed changes to the electoral system to benefit their own interests, none of them are particular concerned about creating a fair system. There is no such thing as a fair system, people will always be unrepresented and others will be over represented.
I'm all for electoral reform, I'm also a Conservative voter. But we need to find a system that works for the majority - and it can't be born from the wills of ONE political party. There requires an informed, unbiased debate that is kept separate from party politics like the one that has happened before.