Why are modern car adverts so tame & soulless?

rypt

rypt

rypt

Soldato
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Seriously, why is there no passion about how well the car performs ... they don't show some hard acceleration, hard cornering, a nice B road blast with tyre squeal, etc.

Things are either bland, or do they something stupid like that old hide and seek advert :(
 
rypt said:
Seriously, why is there no passion about how well the car performs ... they don't show some hard acceleration, hard cornering, a nice B road blast with tyre squeal, etc.

Things are either bland, or do they something stupid like that old hide and seek advert :(
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Quite simply, they're not allowed. Hence why BMW responded with their BMW film site when they sanctioned it was not OK in the UK to show any real hooning.

The sites long gone, but just put "BMW The Hire" in youtube :)
 
Because if the advert seems to be encouraging speeding, the think of the children brigade complain to the ASA who make them pull the advert.

Shame no-one complains when adverts show people driving around with their foglights on during the day.
 
I've seen "The Hire" stuff, now that was some proper car adverts.

As for them not being allowed, show me where it says that within any of the ASA guidelines or rulings?
If the car companies put a little bit of text "the actions here were filmed on a closed road and are not to be performed on open roads" then they are fine surely.
 
Didn't some recent Fords advert have cars hooning about but then PC'ed themselves to within an inch of correctness by ending with the car actually being stationary on some sort of rig?
 
I'm sure this was covered in TG when Clarkson and May tried to make a Scirocco advert with speed, tyres squealing, redlining etc.

The advertising team at VW refused it on the grounds that "you can't show that".

Lum said:
Because if the advert seems to be encouraging speeding, the think of the children brigade complain to the ASA who make them pull the advert.
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Yet we're allowed adverts on global warming, telling us we're doing to die if we don't "OMG THINK OF TEH CARBONZ" and associated unproven dross. :rolleyes:
 
 
Can't they show all the good stuff and have it on the track? Hell even add a disclaimer at the end of the advert! :rolleyes:
 
Janesy B said:
They still have the power to have adverts pulled?
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ASA only has power because OFCOM gave it such power, and while ASA do use CAP regulations within their enforcement no-one has ever challenged this and the OFCOM relationship in court afaik
 
Its all down to liability and public perception of the brand, everyone’s so scared of offending each other the ads have become lame and soulless as their audience, quite fitting really.
 
The worst ones are where they just show a static picture of the car, VW Polo I'm looking at you. Only good thing in it is the music.
 
rypt said:
As for them not being allowed, show me where it says that within any of the ASA guidelines or rulings?
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Go and find it yourself - its there, people are not lying to you, you do not know best.

You are not allowed to screen car adverts which are shown to encourage or glorify speeding.
 
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