But Arsenal started a project which differs from that norm. They're doing A properly, building a sustainable future (so focussed funding towards a stadium, etc)... later they'll go for the positives of B.
You may say they won stuff before, without this ~project~, but in this new age where outside investors are pumping in loads of money into their rivals, Arsenal can only compete if they have loads of money pumped in, or they build a profitable model which is self-financing.
So you should have your A and B, then a C of years of investment in infrastructure followed by success based on self-funding.
Actually so far, the project has encouraged bad spending habits, just on wages. Emirates has boosted our match day income pretty dramatically, problem is our wages have gone up by the exact same amount.
I keep pointing out to people Arsenal don't have a quality youth setup but buy all our first teamers(almost all), we bring in kids at 18-19 and they don't come because Wenger is great with youths, its because Barca probably offered Cesc 10k a week, and Wenger offered him 20k. We offer young players without a reputation less than a top class slightly older player would want, but more than most pay for similarly aged players, but this costs us.
While Clichy performed very well and deserved his wages, and 7mil isn't a bad fee to get back, Bendtner isn't on disimilar money and Wenger refuses to play the guy, though when he does he has a very good scoring, and assisting rate while in a position no other manager in the world would force him into.
Once Arsenal's lone is repaid, unless the business side is fixed, sponsorship/other investments then we'll be back to losing money as we're barely at breaking even point today, while Wenger is bringing in more expensive replacements for players we have.
Look at how high our wages are and thats with half our "youth team" out on lone.
I have no problem signing 19 yr olds for first team duty, but if they are absolute rubbish, like Diaby, Denilson, Song, and a dozen others in our youth setup, GET RID OF THEM. Instead of ditching them we're spending 30-40mil a year on guys that shouldn't be playing anywhere near this level.
Utd have some players like that, Gibson, and a couple others, but somehow they managed to get a league winners medal and play enough games, while Bendtner can't get a game, neither can Vela, or Chamakh.
We play one striker, we have RVP, 3 strikers couldn't get a game last year(well Chamakh couldn't when RVP was fit) so thats 10mil a year sitting on the bench doing nothing. So Wenger's looking to keep Chamakh, Vela, sell Bendtner and has bought a striker to replace him who will be on higher wages, another striker who won't get a game, and, well there's rumours we're in for yet another striker..........
So 3 strikers can't get a game, sell one, buy two, look for another in the one area of the squad we can't improve. Same old crap over and over again, we're increasing our wage load, while our yearly incoming money isn't increasing really, with no increase in first team quality.