Apple's marketing strategy

I note that you see a lot of windows phone now in tv shows. Though I think they've left it too late myself.

There was a story a couple days back about how Microsoft paid some American TV sports show to use their products but the staff still refer to the Surfaces as iPads. Sort of like the Hoover / Vacuum thing.

Edit: It wasn't a sports show, it was a $400 million dollar contract with the NFL: http://www.businessinsider.com/microsoft-nfl-surface-ipads-2014-9 , yet reporters still refer to them as iPads or iPad-like.
 
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I doubt that limiting supply is Apple's strategy per se.

Ramping up production far enough to keep up with the initial bump in demand is simply bad business. What do you do with that extra capacity (tooling, trained staff) once the initial pre-orders have been fulfilled? It's a waste.

Limited supply on launch is going to be a problem as long as Apple products remain popular.
 
Apple are very successful because they are good at what they do. I don't think they have limited supply necessarily, but what they have done, and done well, is limit the type of device. That means you don't end up with the compatibility issues across various devices, which is one of the biggest failings on Android platforms. It also means that the OS of the device is polished, which is immediately obvious when comparing to the equivalent Samsung or similar.

I actually think Samsung as as good or better looking as a device, but that the OS lags well behind iOS. I also have lots of bloatware on my Samsung device which I don't have on my iPhone.

Yes, I own both, and use the iPhone lots more because it feels much more polished as a product. I use my Android device as and when I find issues with the iPhone. There are issues with it, I'm not saying there aren't, but they are few and far between compared with Android, IMO.
 
After looking at the new iPhone 5C price, I must say that I am slightly tempted... £319 direct from Apple, sim free... Hmmmm...
 
but that the OS lags well behind iOS.

"Too many cooks". It's a problem that affects most Linux based OS's. I use Xubuntu as my daily driver and the amount of crap I uninstall after a fresh install is stupid. But not as bad as the amount of crap I have to uninstall if I use Ubuntu, Kubuntu, Ubuntu-Gnome, Fedora, OpenSuSE or some other distro. Of course this can be gotten around by installing from the ground up with a Debian netinstall image which I only use on servers because;

r2OmBoN.jpg


The solution of course is to make their own OS, but why bother investing in that when Android already exists. They'd just end up starting from scratch anyway with the Linux kernel and using all the same tool/widget kits that Android use. Which (GTK / QT) all suck in terms of polish. Whereas Cocoa/Aqua on OS X is lovely.
 
And Apple only has Tim... :D

Sometimes a dictator is good. They even have them in open source communities. Where they're known as BDFL, benevolent dictator for life. They're usually the guys that started the project and continue to oversee it. Coincidentally, the longest running Linux projects are the projects with a BDFL. Linus Torvalds is the BDFL of the Linux Kernel. Perl, PHP and Python programming languages all have a BDFL. Ubuntu / Mark Shuttleworth is a great example of how to successfully run a Linux project. Sure, the components and the OS are open source, but Ubuntu is run as a business project under the Canonical umbrella. Slackware Linux is one of the longest running Linux distributions and is run by a BDFL.

Now, the number of Linux and FOSS projects that I've seen come and go since the late 90s, based on community democracy is astronomical. Power struggles and infighting leads to complete collapse, or fractioning (forking) of the project and community.
 
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...and then each subsidiary of the original refuses to work on compatibility believing their product to be the one to use, and their resultant rivals not worth bothering with :D
 
I'm forced to use an iphone for work, it has not made me fall under Apples spell. Quite the opposite now I actually know how horrible the things are to use.
 
I'm forced to use an iphone for work, it has not made me fall under Apples spell. Quite the opposite now I actually know how horrible the things are to use.

Obviously it just doesn't work for you. They aren't "horrible to use" for everyone. :)
 
It would be gross profit? Turnover minus manufacturing costs = gross, no? :confused:

Where did he minus the manufacturing costs? That was the point I was making. It's not a billion in gross profit, it's a billion in revenue.

You can only do the calculations for the gross profit if you have the manufacturing costs to hand.

I'm forced to use an iphone for work, it has not made me fall under Apples spell. Quite the opposite now I actually know how horrible the things are to use.

I'm forced to use an Android device for work. It has not liberated me from Apple's spell. Quite the opposite now I know how difficult the things are to use.

:)
 
Well he said they would sell 1,000,000 iPhones for £1000 each, which is £1B gross profit. He didn't say they would sell 1,000,000 iPhones for £1000 profit each, which would be £1B revenue.

Unless somehow those 1,000,000 iPhones were manufactured for free.


Wait I've got it backwards. :p Never mind.
 
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