http://www.anandtech.com/show/8526/nvidia-geforce-gtx-980-review
List the gtx 780 as 7Ghz as well.
http://www.geforce.com/hardware/desktop-gpus/geforce-gtx-980/specifications
Nvidia list it as 7Gb/s, OCUK have them almost all listed at 7010Mhz for whatever reason. I wouldn't nitpick over 10Mhz but that is just me.
as for underclocking, a 295x2's default clock is 947Mhz, it's boost clock is 1018Mhz. Driver issue, particular system, again 10Mhz is mostly nitpicking. If they were saying 400Mhz or 1200Mhz that would be one thing.
But we again seem to be in a situation that you are making some strange assumptions.
290x coolers aren't useless and again stock clocks aren't what you think they are, what they will boost too depends on the system. The cooling, where they are testing, driver set, maybe simply the application reading the clocks which could be rounding up or down.
Believe the numbers or not, but using inaccurate stock clocks to discount the clocks you see isn't a particular good reason to not believe them.
http://www.anandtech.com/show/7930/the-amd-radeon-r9-295x2-review/17
again as you can see here, in various games the 295x2 ran at different clocks.