Hi all, visiting from a different forum to try and find some answers about AMD's pricing on Vega

[andybird123]

go on then, i cant wait for this, who have amd told that they will refuse to sell stock to if they sell below the suggested price ?

No one, i was just explaining some of how US competition law works.

I used to own and run a distribution company and a lot of our stock came from US suppliers. When we were looking for price support they would always want to do volume based rebates because that was the easiest way if they ever had the regulators come knocking.

That is the most likely way the whole suggested 499 jumping to 599 worked - they put a rebate in place for x amount of stock for launch day.

 

[Shin1234]

No one, i was just explaining some of how US competition law works.

I used to own and run a distribution company and a lot of our stock came from US suppliers. When we were looking for price support they would always want to do volume based rebates because that was the easiest way if they ever had the regulators come knocking.

That is the most likely way the whole suggested 499 jumping to 599 worked - they put a rebate in place for x amount of stock for launch day.

Well this is the oddity, beyond me wondering why you would even bring up blacklisting ???, but ocuk currently has all of 5 vega 64's in stock and there £630 ish and wierd thing, there the pack that has discounts and games with them. So im wondering if the price has jumped, or if there only selling packs now.

 

[lovelyhead]

I believe SEP stands for Suggested eTail Price.

I think the biggest issue in this whole omnishambles is that Reviewers reviewed the cards based on their £100 lower price tags. Add on this extra £100 and I am quite sure the reviews would not be the same.

This seems like deception on AMD's part.

 

[passifid]

The problem with the pricing and hate is A(yyy)MD hyped Vega from the get go about how amazing it is for gamers. Leading a lot of people to not buy cards and wait possibly months for vega, especially if you have a freesync screen. Then it comes along bam 1080 performance with a massive powerdraw 13 months after the 1080 release.
This wouldn't be an issue if it was 400 or less as it would be a cost reduction on the 1080. But no it's more expensive from the get go. I was worried I would have lost out Getting a 1080ti last month but now o wish I got a 1080 or a ti in march/may .
I usually hyped up amd gfx because of cost saving for performance and longevity however as it stands now if I pre ordered a 64 for £629 I would be spending 42£ more than I got a TI . And if not I'd get a 1080 for under 499.
It's not a legal hatred it's more like if they said like Polaris it would be last gen performance and price saving it's fine but it's Volta pricing on 1080 performance.

 

[Gregster]

A little naughty that AMD only let a small sample of stock sell for the 'early bird' price and then bumped up the price. It does become questionable reviews then, as you have the 1080 V the Vega 64 and the 1070 V Vega 56 but in reality and price wise, it should be Vega 64 V 1080Ti and Vega 56 V 1070. I am not blaming anyone either and AMD certainly need the funds but that doesn't make it any easier to swallow a big price hike over a matter of minutes.

Ohhh and £629 for a stock Vega 64 ref card or £649 for a Gigabyte 1080Ti OC Black? I would certainly give the extra 20 squid for the 1080Ti.

 

[Shin1234]

A little naughty that AMD only let a small sample of stock sell for the 'early bird' price and then bumped up the price. It does become questionable reviews then, as you have the 1080 V the Vega 64 and the 1070 V Vega 56 but in reality and price wise, it should be Vega 64 V 1080Ti and Vega 56 V 1070. I am not blaming anyone either and AMD certainly need the funds but that doesn't make it any easier to swallow a big price hike over a matter of minutes.

Ohhh and £629 for a stock Vega 64 ref card or £649 for a Gigabyte 1080Ti OC Black? I would certainly give the extra 20 squid for the 1080Ti.

ye but that £629 for the ref vega also gives you the discount on a freesync, motherboard and cpu. Its the pack, just sayin

 

[Griffildur]

It feels like every AMD launch is full of drama and half truths. Not only that but they seem to enjoy mocking the competition, come up with adverts and they seem to do everything they can to hype pretty much every single launch. When they actually launch we find that the reality is a lot different, most of the time is just downright lying. Feels like self inflicted harm to me, tbh. Pathetic really.

 

[Gregster]

ye but that £629 for the ref vega also gives you the discount on a freesync, motherboard and cpu. Its the pack, just sayin

Great for those who want to upgrade monitors, CPUs and Mobos but not so for those who just want the card. But genuinely I see Vega as a decent upgrade for consumers and gives Freesync owners a decent option to turn up the candy in games.

 

[Shin1234]

Great for those who want to upgrade monitors, CPUs and Mobos but not so for those who just want the card. But genuinely I see Vega as a decent upgrade for consumers and gives Freesync owners a decent option to turn up the candy in games.

ye, thing i think most tempting its not all or nothing, but shame its a use on basket discount, a coupon would have been much better. Does help with the samsung quantom dot beast though.

 

[Hotwired]

Great for those who want to upgrade monitors, CPUs and Mobos but not so for those who just want the card. But genuinely I see Vega as a decent upgrade for consumers and gives Freesync owners a decent option to turn up the candy in games.

Can't deny the upgrade potential.

If it was an easy bargain all sins would be forgiven but it isn't.

 

[Gregster]

Can't deny the upgrade potential but the price is what the fuss is about.

If it was an easy bargain all sins would be forgiven but it isn't.

I agree and I feel the launch price (for 30 mins) was decent for the card but after that, not so. I don't know what the law is on it, so can't comment but a bit naughty if AMD told reviewers that the price was 'this amount of dollars' for the first 30 mins and then 'this price'. That comes across as misleading for reviewers to me.

 

[Hotwired]

Can't say what reviewers got but OCUK did tell us what the deal was on launch.

 

[Shin1234]

I agree and I feel the launch price (for 30 mins) was decent for the card but after that, not so. I don't know what the law is on it, so can't comment but a bit naughty if AMD told reviewers that the price was 'this amount of dollars' for the first 30 mins and then 'this price'. That comes across as misleading for reviewers to me.

well they told us that there was going tobe 2 prices, stand alone and pack price. It seems that the 'launch' price is appearing more tobe stand alone price, and now its only packs. I think where amd has fallen down is not being clear on how available none pack cards would be.

 

[Scougar]

To be clear, just because rrp is there, is no real indication of what the retailer bought them for.

 

[Squid Vicious]

Great for those who want to upgrade monitors, CPUs and Mobos but not so for those who just want the card. But genuinely I see Vega as a decent upgrade for consumers and gives Freesync owners a decent option to turn up the candy in games.

The Black pack being referenced @ £629.99 only comes with 2 free games.

If you want the bundle then you need one of these @ close to £1300 and all out of stock
https://www.overclockers.co.uk/amd-...ng-freesync-monitor-free-games-bu-016-sa.html
https://www.overclockers.co.uk/rx-v...gaming-16gb-3200mhz-8-pack-ram-bu-02p-gi.html
https://www.overclockers.co.uk/rx-v...gaming-16gb-3200mhz-8-pack-ram-bu-02q-gi.html

 

[Hotwired]

To be clear, just because rrp is there, is no real indication of what the retailer bought them for.

Yeah but Gibbo leaves breadcrumbs...

100+ due next week, if they land I shall activate a voucher code so forum members can get them around £580. Under £550 needs AMD to intervene with support, we simply won't sell product at a loss, no point, would be better to not sell at all.

15% margin on a in short supply product, please tell me how 15% is silly when our operational cost are 4%, were not a charity, we are a business. Also Powercolor cost us more than Sapphire, because I guess TUL (parent group of Powercolor) actually want to make some money too.

IN the grand scheme of things this is not silly margin, if I was over 25% then I would be OK thats healthy, could make less, if it was over 30% then in component sales, yep silly margin and thats about as high as it gets. Anyone can see our accounts online, were not making 50%, not 25%, not even 20%, there is no silly margin here. If you want silly margin, well sex toys are a good avenue, we looked at some King Dongs, several 100%, but we thought it did not really fit our profile.

Like how they looked into selling sex toys for more profit.

There are many suggestions that the cards themselves are expensive to make so it could be nothing good in terms of profit for anyone from top to bottom.

 

[Curlyriff]

The reviewers read the slides like we did originally and used them as the information on the original stories about Vega pricing. AMD did not appear to have updated them at review stage which is AMD's fault and this is why it causes issues.

However it has been cleared up. There were 200-275 units per supplier for the lower price. Now there is a higher standard price.

With that some retailers such as Gibbo at OcUK clearly stated the intended price hike etc. I think AMD deserve some stick because they had the info, were not clear and caused others reputations to be damaged if only slight by having the retailers take blame. I do think OcUK tried to be proactive when they put the prices up on forum with notes because they knew how it was going to go.

 

[Squid Vicious]

ye but that £629 for the ref vega also gives you the discount on a freesync, motherboard and cpu. Its the pack, just sayin

Soz Gregster, ment to quote Shin - not you.

 

[Shin1234]

The Black pack being referenced @ £629.99 only comes with 2 free games.

If you want the bundle then you need one of these @ close to £1300 and all out of stock
https://www.overclockers.co.uk/amd-...ng-freesync-monitor-free-games-bu-016-sa.html
https://www.overclockers.co.uk/rx-v...gaming-16gb-3200mhz-8-pack-ram-bu-02p-gi.html
https://www.overclockers.co.uk/rx-v...gaming-16gb-3200mhz-8-pack-ram-bu-02q-gi.html

At sigraphy whatever its called, they specifically stated the packs come with 2 games upfront and then option for discounts, not enforced packs where you have to get everything, the bundles you linked are what ocuk have bundled together, to know what options ocuk provide with the pack for what products is something people will have to take up with them.

Edit- one ocuk bundle is just the card and the samsung q dot monster, and there you can see the discount on the monitor has been applied. If other monitors are eligable is something to ask ocuk about.

 

[arby1]

To be clear, just because rrp is there, is no real indication of what the retailer bought them for.

So you think that it is common that a retailer needs to pay more than the RRP to buy in stock?
Because that is what is happening now if you take the original RRP. I'm sure it does happen, but when it does, most manufacturers are open to the public to say that they've been forced to increase prices for some certain reason. Here, it appears to have been a plan from the outset, not some unforeseen circumstance or world event that just happened to increase prices 30 minutes after launch.