Hi all, visiting from a different forum to try and find some answers about AMD's pricing on Vega

[pig666eon]

guys the issue here isnt about ocuk and what they have them priced at, if they have some stock and want to get a bit extra because of that then they are in their full right to do so

the issue here is amd saying the cards had a msrp of 499, there was no mention anywhere that there was a rebate system in place to make them hit that quoted msrp. yes gibbo had hinted but its not his job to inform people, amd were trying to do this under the table as best they could leaving everyone out apart from the retailers. i was talking to pcgh.de and they said they had no idea that there was any rebate and only after the story broke did they learn from amd themselves that this was the case, hardware unboxed put out a video calling giboo a liar and fake news to sell cards but after grilling amd more they took the video down and said they are no longer confident in what amd were saying to him. this does not sound like it was common knowledge to people who where ment to be in the loop and from what steve said from HU it sounds like amd were trying to spin it all to try and get away with it. this does not sound at all like it was a misunderstanding but a complete ploy to get good reviews and expected miners to pick up the pieces with prob the likes of gibbo being feed fake crap about 70-100mh/s of mining performance all coming from amd themselves

the hole thing is a right mess from amd and loads of stuff points to it being planned and them trying to spin it to try and make it go away, dont forget days before amd where blaming price gougers for the price increase telling outlets that its their fault and they are only lying to hike up the price, amd said they have no control of what retailers price them at all they can do is set msrp. turns out amd were giving rebates to hit the msrp and they are not giving them out anymore....

 

[andybird123]

Well this is the oddity, beyond me wondering why you would even bring up blacklisting ???, but ocuk currently has all of 5 vega 64's in stock and there £630 ish and wierd thing, there the pack that has discounts and games with them. So im wondering if the price has jumped, or if there only selling packs now.

Because i was just explaining that retailers can sell below recommended retail price if they want to, the reason the laws came to exist is because thats exactly what (i think it was) Nintendo tried to do

But it does look like AMD has had a rather heavy hand in pricing but my guess would be rebates for doing certain things which is a pretty big loophole

 

[Shin1234]

Because i was just explaining that retailers can sell below recommended retail price if they want to, the reason the laws came to exist is because thats exactly what (i think it was) Nintendo tried to do

But it does look like AMD has had a rather heavy hand in pricing but my guess would be rebates for doing certain things which is a pretty big loophole

well im confused as hell right now anyhows, dyslexia dont help much i can tell you but the pack currently up which has the 2 games and the discounts for other stuff is currently £523.34 before tax, current convert rate puts that at $675.02 so er ye, fuddled

 

[rtho782]

You can't blame the retailers. I mean, on the logic of some of the AMD supporters recently, AMD could set the MSRP to £1 and it would be the best value ever. The fact that they sell it to retailers at way more than the MSRP and so the retailers would have to take a massive loss to hit that MSRP isn't AMD's fault!! :/

 

[Zeed]

I agree and I feel the launch price (for 30 mins) was decent for the card but after that, not so. I don't know what the law is on it, so can't comment but a bit naughty if AMD told reviewers that the price was 'this amount of dollars' for the first 30 mins and then 'this price'. That comes across as misleading for reviewers to me.

Naughty?? Its a ******* lowest blow play I ever seen. Do You think reviews that went out online will get changed to go with New prices?? Like recommendations price/performance ect??
They wont they never do. Its like how many did ryzen retest after Bioses got out of alpha stage?? One maybe two??

AMD knew it they done it on purpose to get better reviews. And this is why after owning so many AMD gpus and being ati/amd gpu fans they wont see a single quid from me. First they hype laugh at nv pricing practices ect. And they pull **** worse than NV does.

Hope they end up in court and get put in line for this ****.

Tl RT AMD fixed reviews in a way. How would they look vs same priced 1080ti??

 

[five8five]

well im confused as hell right now anyhows, dyslexia dont help much i can tell you but the pack currently up which has the 2 games and the discounts for other stuff is currently £523.34 before tax, current convert rate puts that at $675.02 so er ye, fuddled

AMD stated that the monitor offer was only available in certain countries and Europe was excluded. I think the monitor deals in the shop are OCuks own bundles that they've created.
The AMD packs available in the UK seem to only contain the two free games.

As you say it's all very confusing!

 

[Kaapstad]

I will be getting a Vega 64 AIO but I will wait for the price to come down and pay what is a fair price.

In the meantime I have one or two old GPUs to keep me going, those Titan Xp's are absolute rubbish but they will have to do.

 

[mmj_uk]

I think the main problem is the card has been advertised at a particular price point so that it wouldn't get savaged by reviewers but as it happens it was only able to hit that price point through extremely limited AMD rebates.

 

[Shin1234]

AMD stated that the monitor offer was only available in certain countries and Europe was excluded. I think the monitor deals in the shop are OCuks own bundles that they've created.
The AMD packs available in the UK seem to only contain the two free games.

As you say it's all very confusing!

Thats not the confusing part, the pack does get the discount for the monitor as it was some tm parts of europe who didnt get the discount, the confusing part is the price before tax, when you look at the $ price from the us its always before tax so whats goin on now ?

 

[TonyTurbo78]

A little naughty that AMD only let a small sample of stock sell for the 'early bird' price and then bumped up the price. It does become questionable reviews then, as you have the 1080 V the Vega 64 and the 1070 V Vega 56 but in reality and price wise, it should be Vega 64 V 1080Ti and Vega 56 V 1070. I am not blaming anyone either and AMD certainly need the funds but that doesn't make it any easier to swallow a big price hike over a matter of minutes.

Ohhh and £629 for a stock Vega 64 ref card or £649 for a Gigabyte 1080Ti OC Black? I would certainly give the extra 20 squid for the 1080Ti.

me too, even paying £449 early bird price to me felt £50 to high for this card, but saying that I think OCUK did well to even get them at that price to be honest. I would never dream of paying higher than £500 for Vega 64, so the prices at £599 for V64 is absolute bonkers to me. You are right, at around £600, for that price I'd just go 1080ti, it's a no brainer.

 

[Gibbo]

Can't say what reviewers got but OCUK did tell us what the deal was on launch.

Well said!

It was made 100% clear in the OP of the launch thread, hey guys, VEGA 64 is here and for a limited launch quantity you can grab one at £449 ($499) for the black standalone card with no games. When this is gone they shall be £549 upwards ($599) with games. £549 is the minimum SEP if we sell at this price we make nothing after CC/Paypal/Amazon checkout charges, this is why our price is now higher on the small volume of stock we have. When more stock lands the price will improve to under £600.

It was made clear in my OP for launch from the word go, I explained it because AMD had no made it crystal clear $499 was a launch price, I made this clear. But then people lost their minds when the price went up, even though from the moment they were available the launch pricing structure was explained by myself here on OcUK. What is so funny how all the press sites want to quote me out of context on certain replies here. Yet when it comes to facts and the truth they don't quote me because the truth is well boring. So instead the press have made out like there was some crazy gouging going on by retailers, whereas the truth and facts were posted by myself from moment product was on sale. Funny how then they seem to ignore my post, like I say press only like posting negatives or rumours, just never the truth, daily mail anyone?

Maybe some people cannot read or simply like to troll. As previously stated I will push AMD hard to get the prices lower, but they hold the purse strings.

 

[Asa]

Launch of the Vega 56 will be interesting, now that people actually have a significant forewarning that they probably only have one chance to get the card at a decent price.

 

[james.miller]

WHY did AMD get it so right with ryzen and so wrong with vega? And why did AMD think this would go down any other way than it has? What are they doing over there

I will be getting a Vega 64 AIO but I will wait for the price to come down and pay what is a fair price.

In the meantime I have one or two old GPUs to keep me going, those Titan Xp's are absolute rubbish but they will have to do.

lol!

Well said!

It was made 100% clear in the OP of the launch thread, hey guys, VEGA 64 is here and for a limited launch quantity you can grab one at £449 ($499) for the black standalone card with no games. When this is gone they shall be £549 upwards ($599) with games. £549 is the minimum SEP if we sell at this price we make nothing after CC/Paypal/Amazon checkout charges, this is why our price is now higher on the small volume of stock we have. When more stock lands the price will improve to under £600.

It was made clear in my OP for launch from the word go, I explained it because AMD had no made it crystal clear $499 was a launch price, I made this clear. But then people lost their minds when the price went up, even though from the moment they were available the launch pricing structure was explained by myself here on OcUK. What is so funny how all the press sites want to quote me out of context on certain replies here. Yet when it comes to facts and the truth they don't quote me because the truth is well boring. So instead the press have made out like there was some crazy gouging going on by retailers, whereas the truth and facts were posted by myself from moment product was on sale. Funny how then they seem to ignore my post, like I say press only like posting negatives or rumours, just never the truth, daily mail anyone?

Maybe some people cannot read or simply like to troll. As previously stated I will push AMD hard to get the prices lower, but they hold the purse strings.

Nobody said you did anything wrong gibbo? who's trolling you?

 

[Gibbo]

WHY did AMD get it so right with ryzen and so wrong with vega? And why did AMD think this would go down any other way than it has? What are they doing over there


lol!


Nobody said you did anything wrong gibbo? who's trolling you?

My point is press sites seem to focus on anything negative, they clearly monitor this forum, so clearly read my OP which explained how the pricing would work. But then all the surprise when price goes up, maybe they did not read my OP or maybe they did but dismissed it and wanted to spin a story to create loads of news. To then later update it with essentially what I said from the start.

No one here is trolling me, though a few members still seem to be struggling to understand basics.

 

[KentMan]

Was thinking about this whole launch fiasco, its kinda good and bad for AMD, on one hand a lot of loyal fanbase are really unhappy and disgruntled at the way its been handled, and then on the other theres a lot of people who were holding off buying new PC's who will snap up the Vega bundle deals.

AMD has basically gambled their loyal base against winning new users off the back of their CPU achievements pretty much.

To me they have basically taken the fight to Intel on another front, they knew people were waiting for their cards, some of them would have AMD CPU, most probably had or have Intel CPU, they have been clever by offering their cards at a seemingly discounted way by bundling them with money off offers on other hardware that will effectively put more money in their pockets.

Buy a Vega with discount on an AMD Mobo and CPU, AMD is making money, but it with a discount on a Freesync screen? likelyhood is your not going to swap that screen before you change 2 or 3 GPU's, thats more potential money in their pocket.

The loser in all of this is the current AMD customer who just wants to upgrade their 69xx / 7xxx / 2xx / 3xx / Fiji card for the newer Vega card, yeah you can do that but your going to be forced to pay for 2 games you may already have or might not want.

Its really no different than Sky or Virgin who basically offer the world to lure in new customers and neglect their existing customer base.

 

[james.miller]

My point is press sites seem to focus on anything negative, they clearly monitor this forum, so clearly read my OP which explained how the pricing would work. But then all the surprise when price goes up, maybe they did not read my OP or maybe they did but dismissed it and wanted to spin a story to create loads of news. To then later update it with essentially what I said from the start.

No one here is trolling me, though a few members still seem to be struggling to understand basics.

Oh right, yes Press sites gonna press. You told us as early as you could Gibbo, can't complain about that. It still surprised us all because nobody knew that was coming, but that's not your fault.

 

[Freddie1980]

Maybe some people cannot read or simply like to troll. As previously stated I will push AMD hard to get the prices lower, but they hold the purse strings.

At a reported $160 for a 8Gb HBM2 stack I do wonder just how much margin AMD has to play with before the Vega chip becomes unprofitable. If I recall AMD's Fury line didn't exactly have the longest shelf live in the world (I remember you or someone else confirmed that production had certainly stopped just prior to Pascal's release), I can see the same happening with Vega at this rate

 

[Hotwired]

At a reported $160 for a 8Gb HBM2 stack I do wonder just how much margin AMD has to play with before the Vega chip becomes unprofitable. If I recall AMD's Fury line didn't exactly have the longest shelf live in the world (I remember you or someone else confirmed that production had certainly stopped just prior to Pascal's release), I can see the same happening with Vega at this rate

On a scale of 1-100 how happy do you think AMD will be to say it out loud that they are barely making money while being priced poorly.

I'm sure Nvidia knows the cost better than most people already, they don't need to put much effort in to make sure amd gets nothing out of vega.

The card did not do what amd wanted and that memory idea is screwing them to boot. Hope it pays off in the long run.

 

[five8five]

AMD are trying to right the wrongs -

AMD had given an official statement on the matter:

https://videocardz.com/72123/amd-issues-official-statement-regarding-radeon-rx-vega-64-pricing

Radeon RX Vega 64 demand continues to exceed expectations. AMD is working closely with its partners to address this demand. Our initial launch quantities included standalone Radeon RX Vega 64 at SEP of $499, Radeon RX Vega 64 Black Packs at SEP of $599, and Radeon RX Vega 64 Aqua Packs at SEP of $699. We are working with our partners to restock all SKUs of Radeon RX Vega 64 including the standalone cards and Gamer Packs over the next few weeks, and you should expect quantities of Vega to start arriving in the coming days.

 

[Freddie1980]

On a scale of 1-100 how happy do you think AMD will be to say it out loud that they are barely making money while being priced poorly.

I'm sure Nvidia knows the cost better than most people already, they don't need to put much effort in to make sure amd gets nothing out of vega.

The card did not do what amd wanted and that memory idea is screwing them to boot. Hope it pays off in the long run.

Probably 1 but then again I don't expect AMD to actually come with a press release saying 'Vega is unprofitable for us and we are ceasing production', AMD will tell us what they think of Vega by their actions. In 9 months time we see no RX Vega cards on sale then we kind of know that RX Vega just wasn't making any money. The only thing I can think off that may be saving AMD's bacon is the supply agreement with Global Foundries, if AMD is committed to buying X number of wafers from them then surely they must be manufacturing them cheaper then what AMD can get them for at TSMC or Samsung.