agree, although there does appear some shortsighted omissions from this policy, as commented
here
(seen the breakfast cereals thread recently ?)
To what extent should the association of the likes of CocaCola and sport sponsorship be deprecated ? (albeit they are not a major sponsor of PyeongChang unlike McDo)
the upstanding olympics commitee, do not like association with drugs, if the excess consumption is a consequence of the powerful healthy lifestyle advertising message, then let's cut that off.
Alternatively, the carrot strategy, state subsidising healthy foods (vegetables, ....)