But don't you feel that ANY kind of babysitting requirement on a £1400+ device means that it isn't right? That it's a technology that isn't quite ready for mass market?
"All you've got to do is not watch Sky Sports all day long" - if that was the only requirement then everyone would be flocking to OLED. You play games for 3-4 hours a day, a static hud can cause problems. Well you should vary your games - but I shouldn't have to!
Likewise, if I wanted to watch Sky Sports all day long, I should be able to.
"Turn your brightness down" - but what if I wanted the perfect image, maybe the environment in my house demands that I need higher brightness, but I need to turn it down to "preserve my £1400+ TV"?
As I said above, I know OLED offers the best image quality. I know HDR performance cannot be matched by LCD/LED - that isn't the argument.
I just cannot believe that you should have to do any kind of compromising - be it your viewing habits, your gaming habits, or TV setup, when you're spending that kind of money.
It's a £1400 TV. Not a £8k TV. Of course there will be "compromises" there. But then that's up to you, and how it works with your viewing conditions, as to whether that is acceptable or not. My 6 year old plasma does display image retention, but generally only see it on an absolutely black screen, like a cutting screen or when the TV just switches on. Normal viewing and it's a champ.
You wouldn't buy a car and expect to be told how fast you can drive, or what environments.
Well yeah. Your first 1000 miles are generally at below 3k rpm or something. You can't go above 70 on a public road. Probably shouldn't take your 600+ BHP RWD car out in a foot of snow. All compromises made so you can enjoy the positives of whatever car you bought.
You wouldn't buy a receiver and expect to be told what you can and cannot listen to. You wouldn't buy a mobile and expect to be told what apps you can use, how long you can play games on it for etc.
I give you the iPhone for your consideration here.
I personally hope each and every OLED owner never has a problem. That their purchases continue to be as good as they day they were purchased until the day the owner decides to upgrade again.
But it just beggars belief that this technology is so expensive, and apparently ready for mass market - so long as you listen to the caveat, and adjust your viewing habits accordingly.
That's life though. EVERYTHING is a compromise in some way.



As said, I always keep my brightness lower than most because I don't find any need for a high level and it is better for my eyes, I wouldn't be using a luminace setting of 85 nits on my LCD monitor if I liked a high brightness..... I never have and never will watch news or sports as again, never have and never will have interest in this stuff and I don't limit my gaming time at all either, if I can get more than 3 hours a day of gaming then great but that is very rare when I haven't had any good games lately and again, turning off HUD elements is something I have always done purely for an immersiveness aspect.
I only paid £1099 for my LG 55E7 so even if burn in does happen (of which I am confident it won't with my usage), I can't complain too much